Things we love about Dubai: What makes the city truly special
When it comes to things to love about Dubai, the emirate never disappoints. It blends modernity with tradition, offering a lifestyle that is both aspirational and accessible. From its iconic skyline, unmatched convenience and world-class dining to vibrant communities and endless leisure options, Dubai remains one of the most sought-after places to live.
TOP REASONS TO LOVE DUBAI
When it comes to the many things to love about Dubai, the list is endless. It’s no surprise that Dubai is one of the most desirable places in the world to call home.
Tax-Free Income in Dubai
One of the great things to love about Dubai is its tax-free earning potential. Residents do not pay income tax, which means higher take-home salaries compared to many global cities. The only standard levy is a 5% VAT in the UAE on goods and services.
This advantage is a key reason why expats love living in Dubai, as it allows them to enjoy more savings while maintaining a comfortable lifestyle. Whether you are building a career or supporting a family, tax-free income in Dubai makes a real difference.
Fantastic Real Estate
For those who dream of luxury living in Dubai, the emirate’s property market offers a wide range of properties for rent and sale. From chic studio apartments to grand villas, there is something for every lifestyle and budget.
There are also floating homes, waterfront penthouses and neighbourhoods that suit families, professionals and investors alike. You can also live in here long term by getting one of the UAE real estate investor visas.

Safety and Security in Dubai
A major reason for Dubai’s popularity is safety and security. The city consistently ranks among the safest in the world. Families feel comfortable raising children here and professionals enjoy peace of mind in their daily lives. This reputation for security makes Dubai appealing to residents and investors alike.
It’s a Haven for Foodies
Do you fancy a traditional South Indian breakfast, followed by Korean barbecue for lunch, Aussie-inspired sundowners, sushi for dinner with classic Italian gelato as a snack?
What about Ethiopian cuisine? Finnish fare or perhaps some good ol’ pub grub? No matter what cuisine or dish takes your fancy, you’re sure to find here. Looking for something fancy? Try out the most popular Michelin Star restaurants in Dubai, such as:
- FZN by Björn Frantzén
- Trèsind Studio
- Row on 45
- Il Ristorante at Bvlgari Resort
- Stay by Yannick Alléno
- Jamavar
From fine dining in five-star hotels to beachside shacks with freshly caught seafood, there are countless restaurants in Dubai. Restaurants devoted to cocoa or molecular gastronomy on a budget, there’s no end to the incredible cafes, restaurants and food trucks that we take for granted here in Dubai.
Even the pickiest and hard-to-please eaters will find something delicious to devour in Dubai.

A City of Convenience
Daily life in Dubai is built on convenience. Paying bills, renewing documents or covering parking charges can be done in minutes online. Deliveries cover everything from everyday essentials to high-end items. Where else can you get fuel for your car or IV treatments delivered to your doorstep.
Dubai also enjoys a convenient geographical location, bridging the east and the west. Its location makes travel abroad effortless. Dubai International Airport (DXB) connects the city to more than 200 destinations, several visa-free or offering visa-on-arrival to residents. With easy access to flights across the globe, getaways are never out of reach.
Cultural Diversity in Dubai
One of the greatest things to love about Dubai is its diversity. Over 200 nationalities live here, each bringing traditions, food and festivals. This mix enriches the city and creates a community spirit like no other.
Families also benefit from excellent education options for expat families in Dubai. Several schools in the emirate offer British, American, Indian and IB curricula. It is this mix of cultures and opportunities that highlights why expats love living in Dubai.
Every Shopper’s Paradise
The shopping malls in Dubai are the stuff of legend. In fact, the Dubai Mall is a firm fixture on ‘most visited destinations’ lists. After all, where else would you find an indoor aquarium, theme park and international brands from all over the world? Or, dancing fountains that enthral even long-time residents?
But, beyond the glittering malls dotted around the city, such as the Mall of the Emirates (MOE) there’s also a burgeoning community of local artisans and businesspeople in fields ranging from tech to metalwork, showcasing their wares at local affordable markets and other community events.
And given the fact that we are in the Middle East, Dubai also has its fair share of local souks, with sellers hawking haggle-able products like spices, incense, dates, cloth and much more.
What’s more, don’t forget to visit the Dubai Hills Mall that is home to the largest indoor roller coaster called “The Storm Coaster”.

The Plethora of Things to Do in Dubai
There are several interesting and amazing things to do in Dubai, beyond shopping, brunch and lazing on one of the gorgeous beaches.
Adrenaline-junkies can take their pick from activities that cover land, air and sea and sometimes all three. Fancy the world’s longest, steepest and fastest urban zip line? It’s one of the many things to do in Dubai Marina.
You can also explore the top escape rooms for the ultimate adrenaline rush. You can also visit Deep Dive Dubai, one of the largest and deepest indoor swimming pool in the world.
What about acro-yoga? Or something a little more traditional, like playing mini golf, football, cricket or rugby. If you feel like doing something, anything, chances are you can easily do it in Dubai.

If you Dream It, you can do it!
If there’s one thing the city has, it’s vision and stellar leadership and it’s definitely one of the reasons to love Dubai. We’ve got gravity-defying buildings and world-changing sustainable initiatives in Dubai, not to mention the newly launched Etihad Rail, flying taxis, robo-cops and more, in the not-so-distant future. It’s one of the few, non-movie-universe cities where the future really is today!

FAQs
Is Dubai safe for expats and families?
Yes, safety and security in Dubai are among the highest in the world, making it ideal for families.
Do residents in Dubai pay income tax?
No, there is no income tax. Apart from a 5% VAT, residents enjoy tax-free earnings.
Why do expats love living in Dubai?
Expats enjoy tax-free income, cultural diversity, convenience, world-class facilities and excellent lifestyle opportunities.
Is it easy to travel abroad from Dubai?
Yes, Dubai International Airport connects to 200+ destinations, with many visa-free or visa-on-arrival destinations.
These are some of the reasons why we love this city! The best part is that Dubai never stops evolving. Whether you’re drawn by its diversity, its innovation or ambition, there are countless reasons to love Dubai today and in the years ahead.