We’re back with the highlights of the latest episode of The State of Real Estate. For Bayut’s Tenth Webinar, we spoke to industry experts, marketers and trainers to discuss the crucial actions that real estate agents can take to enhance the perception of agents in the UAE property market, in light of the findings from our exclusive survey. Read on to learn more about the tips and suggestions shared by our esteemed panel during this highly-anticipated webinar.
WHO WAS PART OF THE BAYUT WEBINAR?
Our tenth webinar was once again moderated by Fibha Ahmed, our highly-successful Sales Director for Bayut and dubizzle Property. Joining her in the discussion were our four distinguished guests Noor Nabulsi, Marketing Manager at Bayut, Caroline Tinkie, Senior Manager Customer Experience at Bayut, Linzi Mclelland, Product Trainer Bayut and Mark Richards, Head of Leasing & Property Management Espace Real Estate.
During the initial phase of the webinar, Fibha spoke briefly about the survey. As the session moved further, she invited her fellow panellists to share their insights on how agents can improve their skills, offering customers a more valuable experience using the tools provided by Bayut.
You can watch the full webinar below or read up on these highlights to learn more about the expectations of the property seekers from their agents and how agents can fulfill them using the marketing tools offered by Bayut.
PANEL DISCUSSIONS ON AGENT PERCEPTION IN THE UAE
The session started off with Noor Nabalusi emphasizing the importance of accurate information for end-users. She also spoke briefly about TruCheck™, one of the innovative BayutPro features that can help agents offer the right information to property-seekers.
As the session progressed further, Caroline Tinkle who has conducted over 90,000 hours of training for agents, highlighted the role of Bayut Academy, in helping the agents to improve their skills. She also offered an insight into Agent Portal, a brand new resource library from Bayut with highly targetted and curated content for real estate agents.
”’Agent Portal is a place where you can review, refresh skills and access information,” said Caroline
HOW AGENTS CAN ADVERTISE THEIR PROPERTIES TO GIVE END-USERS THE BEST EXPERIENCE?
In the next segment of the Webinar, our panellist Linzi offered a few tips that agents can follow to advertise their properties in a better way:
- Acquiring the right information from the impressive directory of Area Guides and Building Guides available on Bayut
- Using BayutPro’s innovative solutions
- Linking Floor plans to listings. There are 45,000 standardised floor plans including 2D and 3D live floor plans to check out on Bayut
- Ensuring the listing has the TruCheck™ badge
- Mentioning the accurate price
- Uploading high-quality photos of properties
- Writing detailed, unique descriptions
- Reading up on school guides so you can cater to clients looking for information about the availability of schools.
While each of these steps have their own importance, she emphasised the many benefits of TruCheck™ for agents in the UAE.
”Validating your properties through TruCheck gives agents 20 times more exposure and up to five times more leads”’, she said
UNDERSTANDING OF THE MARKET IS THE KEY TO SUCCEED IN REAL ESTATE
In our last segment, our panellist Mark Richards highlighted the importance of gaining in-depth knowledge of the market and understanding of the tools to address client’s demands which can translate to more leads and referrals.
Discussing the subject of market knowledge and expertise further, he said that you should ‘offer good product knowledge on the units that renters or buyers are looking for in the community as well as comparable communities that might be interesting as well, whether they are new or experienced in Dubai.’
Towards the end of the discussion, our panellists pointed out that it’s a collective responsibility for brokers, agents and all the industry leaders to keep themselves aware of the ever-changing dynamics of the property market and client’s interests.
Want to become a more successful real estate agent in Dubai? Follow this step-by-step guide to know more about building a career as a property agent in the country.