The launch of the new BayutPro App and its innovative solutions like TruCheck™ and SmartLeads™ at our inaugural real estate summit, the Bayut Big Broker Event 2019, has refined the property-search experience for both consumers and real estate professionals in the region.
Today we share some of the benefits of our exclusive new features and reveal how they help real estate brokers and agencies manage their leads and increase the visibility of their property listings on Bayut.
All of the features on BayutPro have been conceptualised to ease processes for agencies and create a scalable solution through which they can give the best service to potential customers.
Exclusive features of BayutPro: Checked, TruCheck™, SmartLeads™ and Agent Reviews
BayutPro comes with a suite of exclusive features that can be accessed by agents registered on Bayut. These solutions will create more visibility for listings and enable agents to deliver high-quality service by using value-added information relating to a customer’s preferences. Let’s take a look at some of these solutions and examine how they can increase productivity for agents in the UAE real estate industry and help them stay ahead of the competition!
TruCheck™: Authenticate the availability of your listings
TruCheck™ is one of the main new BayutPro features available to real estate agents registered with Bayut. This innovative feature benefits both end-users and real estate agents. Using this solution real estate brokers and agencies can easily validate the authenticity and availability of listings through a series of quick, yet thorough quality checks.
Checked Badge on Bayut
To initiate the TruCheck™ process on BayutPro, brokers will first need to upload a set of relevant documents and ensure their listings have been certified with a ‘Checked’ badge. These documents include:
- Form A or NOC
- Title Deed and Owner’s Passport Copy
- Emirates ID
The TruCheck™ process begins when these documents are uploaded on Profolio or Brokerpad. The documents are then verified by Bayut’s quality assurance teams to ensure they are authentic. Once a property goes through this first level of quality check, a ‘Checked’ badge is applied to the property.
End users will be able to see this badge on the listings, helping them understand the authenticity of the property being advertised.
Agents can then visit the property, take a picture using the BayutPro app and submit it for approval to get the TruCheck™ badge assigned to the property.
A TruCheck™ badge will further establish the validity of the listings and inform potential buyers and renters that the listing is still on the market.
Only ‘Checked’ listings can be TruChecked. So it’s important to initiate this process at the earliest to improve the exposure of your listings.
Checked vs TruCheck™ on BayutPro
The Checked badge is assigned to a listing when the property documents have been validated whereas the TruCheck™ badge is assigned after the agent has visited the property and ‘TruChecked’ the property by uploading photographs confirming that the advertised property is still on the market.
A TruCheck™ badge on a listing comes with a time-stamp displayed on the listings, so users know how recently the property was ‘TruChecked’/visited by the agent. Take a look at the image below to understand how these badges will appear to end-users.
Both the Checked and TruCheck™ badge are visible to users on Bayut. In addition to helping agents build trust with the end users by displaying the authenticity of properties, listings that have the Checked and TruCheck™ badge on them, get a higher ranking on Bayut. This also applies to listings that are marked as ‘Signature’ or ‘Hot’.
For instance, a listing marked as ‘Signature/Hot’ with a Checked badge will rank higher than normal Hot/Signature listings. This ranking will further go up when the listing features a TruCheck™ badge.
How does TruCheck™ benefit the broker?
TruCheck™ shows a listing is actually available. It helps build consumer trust as it guarantees that the user is accessing the latest information about the property. This, in turn, makes the agent more trustworthy. It also ensures that the agent is receiving more reliable leads, as potential customers have already been ensured of the authenticity of their listings.
In addition to these benefits, having a TruCheck™ badge also helps to increase the visibility of a listing on Bayut by giving it a better ranking. Even if a listing is marked as ‘Hot’ or ‘Signature’ property; if it holds the Checked and TruCheck™ badge, it will rank higher on Bayut. Normal listings with this badge will also rank higher than those without.
Tips for using TruCheck™
If you have a listing that needs to be ‘TruChecked’, here are some tips that you can apply to ensure it is approved by the quality team at Bayut.
- Ensure you have submitted all relevant documentation and the listing is authenticated with a ‘Checked’ badge.
- Make sure you are within 500 metres of the property when trying to TruCheck™ it. If you are further away from it, you won’t be able to access the camera on the Bayut Pro App.
- To TruCheck™ an apartment, take the photo from right outside the apartment. Make sure the front door is open and the apartment number is clearly visible.
- To TruCheck™ a villa, make sure you are standing inside the property.
- TruCheck™ badge is valid for 30 days. Keep an eye out for when your TruCheck™ badge might expire. Make sure to update it as frequently as possible to if the property is still on the market.
Now let’s take a look at the SmartLeads™.
SmartLeads™: Stay organised on the go
SmartLeads™ works as an intuitive solution that assists brokers to understand the intent and requirements of a customer when they receive the lead.
When a potential lead comes in via phone or email, SmartLeads™ collates all the information on a customer’s property preference including details such as location, budget and property type. Based on this information SmartLeads™ links specific listings to further help brokers market the right properties to the right clients. Agents can also suggest any other listings they have based on these preferences to increase chances for conversion.
Other features that are part of SmartLeads™ include:
- Setting up reply templates to engage with leads on the go.
- Access to previous phone interactions with leads
- Adding notes to stay organised
How does SmartLeads™ benefit the broker?
Offering great customer service is amongst the most important skills of a successful real estate agent. With SmartLeads™, real estate brokers are given a head start in understanding the client’s needs. SmartLeads™ also allows brokers to easily engage with their clients directly from the app via call, email and even Whatsapp, allowing for faster response time, in turn offering great customer service.
Real estate brokers and agents on Bayut, can easily request for a review from clients. Using this new feature, you can publish positive feedback of your client interactions on your profile using BayutPro. Displaying these testimonials of your professionalism on Bayut will help you make the right first impression with prospective buyers and tenants, attracting more clients, resulting in more business.
As you can see, these features of BayutPro are the most effective way to manage your listings effectively and convert leads to sales. The Bayut Pro App and is exclusive to real estate agents that are partnered with us.
If you’re a real estate broker or agency who would like to incorporate these amazing real estate solutions we have to offer, get in touch with us!