Branded residences in Dubai: The pinnacle of opulence
Branded residences have quickly become one of the most talked-about real estate trends in Dubai, offering buyers more than just a home. These residences offer a lifestyle shaped by the world’s most prestigious names in fashion, hospitality and design. While the idea of branded living began making waves globally in the early 2000s, Dubai truly put itself on the map with the launch of Armani Residences at Burj Khalifa in 2010. That project set the tone for a new way of living in the city by combining luxury homes with the services, style and reputation of globally recognised brands.
Fast forward to today, Dubai boasts one of the largest collections of branded residences anywhere in the world, attracting investors and homeowners who want not just prime real estate, but also the prestige and lifestyle that comes with it.
From Hilton to Chelsea: The Ultimate List of Branded Residences in Dubai
Branded residences are more than just luxury homes; these residences are the ultimate blend of real estate and hospitality. These exclusive residences are crafted in collaboration with world-renowned brands, combining architectural excellence and unmatched service standards.
Whether it’s a penthouse designed by an iconic fashion house, a villa managed by a five-star hotel or an entire tower branded by an automotive legend, these residences redefine modern living.
In Dubai, branded residences have taken several forms:
- Integrated units within luxury hotels
- Residential towers adjacent to five-star properties
- Stand-alone developments exclusively branded by global icons
- Mixed-use communities with branded lifestyle features
Over the past decade, Dubai has emerged as a global hub for branded residences, attracting elite names from the fashion, automotive, hospitality and lifestyle sectors.
These collaborations not only elevate the city’s skyline but also offer buyers a rare combination of investment security, prestige and resort-like living. Let’s explore the most talked-about branded residences in Dubai that are setting new benchmarks in luxury real estate.
The Chedi Private Residences by Al Seeb
The Chedi Private Residences is an exceptional new luxury development in Dubai, situated on Sheikh Zayed Road (E11). The branded residence is a partnership between Al Seeb Real Estate Development and Devmark.
It is listed among the world’s first standalone, private-branded residences under The Chedi name. Designed by the renowned Studio Bruno Guélaff, the 238.6 m tower features a sleek glass façade and a limited collection of residences.
The residences at The Chedi Private Residences are characterised by their villa-sized layouts, boasting 3.2 m high ceilings, private entrances and expansive terraces with panoramic views of the Dubai skyline and Arabian Gulf.
The development also offers a range of luxurious amenities, including a landscaped lobby lounge, a signature restaurant, a 60m lagoon-style pool and a rooftop infinity pool.
- Collaboration: Al Seeb Real Estate Development x Devmark
- Property types: 2 to 5-bedroom villas and duplexes, 6 and 8-bedroom mansions
- Location: Barsha Heights
- Status: Handovers expected in 2029
Address Villas Tierra at The Oasis by Emaar
Tierra Address Villas is a collaboration between Address Hotels + Resorts and Emaar, offering an exclusive collection of luxury 4, 5 and 6-bedroom residences.
Nestled among tranquil waters and greenery, each residence offers generous open layouts. Inside, bespoke finishes, high-end furnishings and a soothing palette of neutral tones create a warm and elegant ambience.
Residents can enjoy a swimmable lagoon, community parks, jogging and cycling tracks and various sports courts. The development also includes a clubhouse, community centre, retail centres and a spa.
- Collaboration: Address Hotels + Resorts x Emaar Properties
- Property types: 4 to 6-bedroom villas
- Location: The Oasis by Emaar
- Status: Handovers expected in Q2 2029
Maison Margiela Branded Residences by Alta Real Estate Development
Alta Real Estate Development has teamed up with the acclaimed Parisian fashion house Maison Margiela to launch its inaugural residential project. It will feature an exclusive collection of 24 custom-designed units in Dubai.
This collaboration is a fusion of Maison Margiela’s unique, non-conformist aesthetic and Alta’s skill in creating exceptional living spaces. The result is a bold vision for boutique living, offering residents a home defined by creativity and personal expression.
- Collaboration: Alta Real Estate Development x Maison Margiela
- Property types: 24 residences
- Location: To be announced
- Status: To be announced
Waldorf Astoria Residences by NABNI
Waldorf Astoria Residences Dubai Business Bay is a 65-storey residential tower with 146 apartments, duplexes, sky villas and mansions. It is a collaboration between Hilton, the global hospitality company and real estate developer NABNI Developments.
The building’s architectural design reflects the iconic heritage of Waldorf Astoria, with a graceful silhouette and meticulous finishes. Situated along the Dubai Canal, it offers residents panoramic views of the Burj Khalifa and the Downtown Dubai skyline.
- Collaboration: Hilton x NABNI Developments
- Property types: 1 to 4-bedroom apartments, 4-bedroom duplexes, 4 and 5-bedroom sky villas and 3-bedroom sky mansion
- Location: Business Bay
- Status: Handovers are expected in Q4 2029
Chelsea Residences by DAMAC
Chelsea Residences by DAMAC is a landmark residential development resulting from a new global partnership with Chelsea F.C. This project is a first-of-its-kind collaboration where the Chelsea brand is integrated throughout the property.
Positioned in Dubai Maritime, it consists of six towers, each rising 130 meters high and featuring over 1,400 meticulously designed apartments. These residences are designed using biophilic principles with sustainable water filtration systems and offer unobstructed sea views.
Residents will have access to a range of unique facilities, including Chelsea F.C.-branded fitness and wellness centres, an outdoor rooftop football pitch and an Aquarium Lounge in Chelsea Blue.
Additionally, the project provides unique dining experiences such as Dubai’s first healthy mono-diet café and exclusive events like the Captain’s Table with Chelsea F.C. legends.
- Collaboration: Chelsea Football Club x DAMAC
- Property types: 1, 2 and 3-bedroom apartments
- Location: Dubai Maritime City
- Status: Handovers are expected in Q4 2029
Trump International Hotel & Tower Dubai
Trump Tower Dubai is the first and only of its kind in the Middle East, integrating a 5-star hotel, private residences and a members-only club. This 722 sq. m. branded hotel and residential tower features 1, 2 and 3-bedroom apartments and 4-bedroom duplex penthouses.
The tower provides exclusive access to state-of-the-art facilities, including the world’s highest outdoor pool, a gym and a kids’ play area. Located on Sheikh Zayed Road (E11) at the entrance to Downtown Dubai, it offers unparalleled connectivity to key destinations like the Dubai Mall and the Dubai Fountain.
- Collaboration: Dar Global x The Trump Organisation
- Property types: 1, 2, 3-bedroom apartments and 4-bedroom duplex penthouses
- Location: Sheikh Zayed Road
- Status: Handovers are expected in Q4 2031
Jumeirah Residences Emirates Towers
Jumeirah Residences Emirates Towers by Meraas is a two-tower complex located on Sheikh Zayed Road (E11). This off-plan development, a joint venture between Jumeirah Residences and Meraas Holding, will feature an exclusive collection of 1 to 4-bedroom apartments and penthouses.
The tower offers a prime, central location adjacent to the DIFC and just minutes away from Downtown Dubai. Residents will benefit from a comprehensive suite of premium amenities and services, including an infinity pool, a kids’ pool, a fully equipped gym and a private cinema.
- Collaboration: Jumeirah x Meraas
- Property types: 1 to 4-bedroom apartments and penthouses
- Location: Sheikh Zayed Road
- Status: Q3 2030
OCTA Isle by Missoni by OCTA Properties (with Missoni)
OCTA Development has launched OCTA Isle Interiors by Missoni, a collaboration with the iconic Italian brand on the Dubai Islands. The 16-storey tower offers a collection of 2, 3, 4 and 5-bedroom apartments.
The interiors are curated by Missoni, incorporating its distinctive style of bold colours, geometric patterns and captivating graphic elements.
It will feature an exclusive range of amenities, including a wrap-around lazy river, an urban beach pool, sports courts and a Wellness Bay with a steam room, sauna and spa suite. The project will also provide a secure and visually appealing environment with landscaped greenery.
- Collaboration: Missoni x OCTA Development
- Property types: 2 to 5-bedroom apartments
- Location: Dubai Islands
- Status: Handovers are expected in Q3 2027
VELA Viento
Vela Viento is an ultra-luxury branded residence situated in Marasi Bay, Business Bay. It is designed by Foster + Partners and furnished by Gilles & Boissier, featuring 92 lavish residences.
These include 2 to 4-bedroom apartments, penthouses and exclusive duplexes. With only one unit per floor, each unit ensures unparalleled privacy. The name, which means “sail” and “wind” in Latin, perfectly reflects its elevated position and refined aesthetic.
Managed by the esteemed Dorchester Collection, Vela Viento offers an exceptional lifestyle defined by world-class hospitality and an array of signature amenities. A highlight is the Sky Amenities Deck, located over 100 meters high, which features an infinity pool, a double-height gym and a yoga studio.
- Collaboration: Dorchester Collection x OMNIYAT
- Property types: 2 to 4-bedroom apartments, 4-bedroom penthouses and 4-bedroom duplexes
- Location: Marasi Bay (Business Bay)
- Status: Handovers are expected in Q3 2027
Montiva
Montiva is a striking addition to the Dubai Creek Harbour skyline, located in the tranquil Green Gate district. This branded tower, a collaboration between Vida and Emaar, features 474 residential units in 1, 2 and 3-bedroom layouts. Each home is thoughtfully crafted with open-plan layouts and expansive floor-to-ceiling windows.
Residents will be well-connected to key areas of Dubai via Ras Al Khor Road (E44) and Nad Al Hamar Road (D62). The development offers a wide range of amenities designed for both relaxation and an active lifestyle, including infinity pools, wellness facilities, a multi-sport court and a running track.
- Collaboration: Vida Hotels and Resorts x Emaar
- Property types: 1 to 3-bedroom apartments
- Location: Dubai Creek Harbour
- Status: Handovers are expected in Q4 2029
Ready Branded Residences in Dubai
Branded residences in Dubai aren’t just upcoming projects. Many are already complete and ready to move in. Let’s look at some of the most popular ready-branded residences in Dubai.
BV Residences, Jumeirah Bay Island
Nestled on the captivating Jumeirah Bay Island, BV Residences (Bvlgari Resorts and Residences) is a joint venture between the globally renowned luxury brand Bvlgari and the prominent UAE-based developer Meraas. The expansive 1.7 million sq. ft. Bulgari Residences is designed with the utmost attention to detail by the Italian architectural firm Antonio Citterio Patricia Viel.
Armani Residences, Burj Khalifa
Armani Residences in the iconic Burj Khalifa represents a groundbreaking collaboration between fashion icon Giorgio Armani and leading developer Emaar Properties. Occupying floors 9 to 16 of the world’s tallest building, these 1 and 2-bedroom suites embody the essence of Armani’s understated sophistication, with each detail meticulously designed to reflect the brand’s signature style.
Palazzo Versace Residences, Dubai Creek
For those seeking the ultimate in opulence and exclusivity, the Palazzo Versace Residences on Dubai Creek are a true embodiment of the iconic Italian fashion house’s luxury aesthetic.
These residences feature lavish interiors designed by Versace, with intricate detailing and finishes that exude sophistication and elegance. Residents can indulge in a range of amenities, including a private beach, swimming pools and access to the Palazzo Versace Hotel’s renowned restaurants and spa facilities.
FAQs about the best branded residences in Dubai
How do branded residences differ from regular residential properties?
Branded residences in Dubai are luxury homes developed in collaboration with world-renowned hotel or lifestyle brands. Unlike regular residential properties, they combine high-end design, premium finishes and brand prestige with exceptional services.
Which global brands have partnered with Dubai developers for branded residences?
Dubai has seen collaborations with some of the most iconic global names, including Armani, Bulgari, Cavalli, Versace, Dorchester Collection, St. Regis, Ritz-Carlton and Address Hotels + Resorts.
Are branded residences serviced like hotels?
Yes, most branded residences operate with hotel-style services. Residents can expect housekeeping, concierge, room service, valet parking and spa.
What amenities can I expect in branded residences?
Amenities often include infinity pools, private beach access, spa and wellness centres, signature restaurants, residents-only lounges, landscaped gardens, kids’ play areas and advanced security systems. Many branded residences also feature gyms, cinemas and event spaces.
Where are branded residences commonly located in Dubai?
Branded residences in Dubai are typically found in prime areas such as Downtown Dubai, Palm Jumeirah, Business Bay, Dubai Marina and Jumeirah.
Are branded residences a good investment in Dubai?
Yes, branded residences in Dubai are considered a strong investment due to higher resale values, strong rental demand and long-term appreciation potential.
Can foreigners buy branded residences in Dubai?
Yes, foreigners can purchase branded residences in Dubai in designated freehold areas.
What new branded residential projects are launching in Dubai soon?
Among the most anticipated projects are Mr. C Residences Downtown by Alta, Maison Margiela Branded Residences, Address Grand Downtown and Natuzzi Harmony Residences by Peace Homes.
Renowned fashion and hospitality brands have elevated Dubai’s position as a world-class luxury property market. Branded residences not only attract discerning buyers but also add lasting value to the city’s real estate sector. With demand rising and the market expanding, branded residences in Dubai are set to remain a cornerstone of high-end property investment.
Stay tuned to MyBayut for the latest real estate updates!
Featured image credit: Meraas (Jumeirah Residences Emirates Towers)
