Real estate Instagram accounts in the UAE you should follow
Instagram, one of the largest social media apps, is a popular platform for brands and individuals to promote their products and services, helping generate leads and grow their audiences. This is why several real estate companies have hopped on board with their content. Promoting your business through reels has introduced a new era of digital marketing. These real estate Instagram accounts are entertaining and educational, and they can add fun to your feed. If you’re curious about UAE real estate, or are a part of the industry and want to be in the loop, here’s your lowdown on the best UAE real estate Instagram accounts.
POPULAR UAE REAL ESTATE BRANDS TO FOLLOW ON INSTAGRAM
Bayut.com (@bayutuae)
Representing the UAE’s best real estate portal, this account posts information about the UAE, along with inspiring content about the latest happenings in the real estate world.
Tips to help property seekers, data about the market and updates about our latest events – you can find it all here. We also talk about property searches using the Bayut app, the best real estate app in Dubai, which makes finding a home the easiest task ever. And yes, the relatable content brings in tons of followers and love!
- Number of followers: 132k
dubizzle Property (@dubizzleproperty)
Another top real estate Instagram account making waves online is dubizzleProperty. A part of the dubizzle brand, this profile focuses solely on the property aspect of dubizzle, one of the many categories of this classified website.
dubizzle Property showcases rental homes most nicely, along with various fun facts about real estate in the UAE. You can learn about things like common real estate terms in Dubai and the essentials of renting/buying a home in the country.
- Number of followers: 22.8k
EMAAR (@emaardubai)
When you’ve built the world’s tallest building, you’re likely to be successful in other aspects of business, such as marketing. As expected, ‘Emaardubai’ has fans from all over the world tuned in to see light shows on the Burj Khalifa, along with updates on newly launched properties.
They also share content about their most popular developments, such as Dubai Mall and The Address hotels, real estate brands that everyone dreams of visiting. Their real estate Instagram content is mostly in reel format and an absolute treat for the eyes.
- Number of followers: 938k
haus & haus (hausandhaus)
haus & haus, a real estate agency in Dubai, uses Instagram to share educational content about the real estate industry. Their minimalistic aesthetic and approach to content are super relaxing to watch.
You can also stay tuned to updates at their company, such as job vacancies and new properties in their inventory. One can really get a taste of haus & haus’s office culture through their real estate Instagram account.
- Number of followers: 65.5k
McCone Properties (@mcconeproperties)
McCone Properties’ Instagram page offers a lot of information through entertaining content. This real estate agency primarily posts content about life in Dubai that property seekers may want to know. A fun tone of voice and infectious energy make @mcconeproperties a worthy Instagram account to follow.
- Number of followers: 34.5k
UAE REAL ESTATE INSTAGRAM ACCOUNTS OF INFLUENCERS
Apart from the most popular real estate brands and developers, several real estate influencers are worth a look. These individuals have a specific target audience in the real estate industry. These ‘influencers’ make waves online, having hordes of fans who love watching what they are up to. Let’s look at the top real estate Instagram influencers.
Zeina Khoury (@thezeinakhory)
Zeina Khoury is a known name in the UAE real estate sector. The Dubai Bling star is the founder and CEO of her own real estate agency, Zed Capital Real Estate. Her fans love her for staying authentic, holding on to her values, and caring about her friends’ well-being.
Zeina has a solid Instagram presence and primarily posts lifestyle and fashion content. Her confidence and reliability make her a top real estate Instagram account to follow.
- Number of followers: 1.3M
Alessia Sheglova (alessia_sheglova)
Alessia Sheglova, CEO of Dacha Real Estate, creates a variety of reels to educate and entertain the public about UAE real estate. Her eye for fashion is also something her fans adore, as she styles formal outfits in the coolest ways possible in each of her reels.
Additionally, her reels from Dacha’s offices showcase what life in the agency looks like – a fun workplace in Dubai, that’s for sure.
- Number of followers: 280k
Farooq Syed (@farooq_syd)
Farooq is the CEO of Springfield Real Estate and understands the power of leveraging social media to generate real estate leads. He lets his fun personality shine through posts and reels about the latest in real estate. This includes innovations in smart technology, new developments, updates in Springfield Real Estate and life updates. His approach towards his audience is friendly and approachable, which his fans adore and cheer for in the comments. Definitely a CEO everyone likes.
- Number of followers: 271k
Firas Al Msaddi (@firas_al_msaddi)
Owner of fäm Properties and author of “The Art of Real Estate Investment: From Entry to Exit,” Firas Al Msaddi is a popular UAE real estate influencer on Instagram. His in-depth knowledge of the UAE real estate market really shines through in his content, as he talks about facts, figures and regulations.
He also shares motivational content about pushing your limits and working hard to succeed, sprinkled with inspiring fitness content.
- Number of followers: 146k
Lewis Allsopp (@lewis_allsoppdubai)
Lewis Allsopp is the chairman of Allsopp & Allsopp, a real estate agency in Dubai. His content is mostly updates from his life, such as pictures of his lovely family and holidays, along with glimpses of events at the agency. Lewis’ charismatic energy and approachable tone make his account super fun to scroll through. There are also interviews about real estate, marking his spot as a real estate Instagram account to follow.
- Number of followers: 35.3k
Frequently Asked Questions
How can I be an influencer in the UAE??
To be an influencer in Dubai, you require a UAE influencer licence. This licence is mandatory if you’re monetising your account, i.e. profiting from your content on Instagram.
What are the most popular social media platforms used in the UAE?
Instagram remains the top-used platform in the UAE (with approximately 4.95M users), followed by Facebook, WhatsApp, X (formerly Twitter) and TikTok.
Where can I capture the best photos for my Instagram in Dubai?
There are numerous Instagrammable spots in Dubai, such as the iconic Burj Khalifa, Dubai Fountain and Al Seef. If you want to grab something to eat while having your shoot, check out the most Instagrammable cafes in Dubai. Places like Comptoir 102, Saya Brasserie and Tania’s Teahouse offer great food and an aesthetic space for photographs.
Did you enjoy our list of the best real estate Instagram accounts? Which one is your favourite? More importantly, make sure to follow these accounts to stay on top of all real estate and lifestyle news, if not just to receive that much-needed daily dose of #instacool inspiration.
To stay in the loop about UAE real estate, stay tuned to MyBayut, the UAE’s favourite property blog.
Image credit: Emaar official Facebook
