Helpful tips to become a top real estate agent in Dubai

• Tips to be a Top Real Estate Agent
• FAQs

Dubai’s real estate market has grown rapidly. With investment from foreign and local sources, it is one of the main drivers of the country’s economic growth. This has opened up opportunities for real estate agents. However, the competition is cutthroat. So, if you wish to make a career in the industry, here is how to be a top real estate agent in Dubai.

How to be a top real estate agent in Dubai?

Here’s a list of tips to be a top real estate agent. Follow these, and you could become one of the star TruBrokers™.

KNOW YOUR PROPERTY

Top real estate agents are perceived as experts. Some real estate agents tend to specialise in particular areas. But it is also essential to have a broader understanding of the emirate. Whether your client is looking for a property for sale or a rental one, you should be able to answer key questions. One of the strategies to succeed in real estate is to simply help your client arrive at a decision which will pay off in the long term.

Area experts are also knowledgeable when it comes to price increases, decreases or market stability. They know how much inventory there is, the interest levels in a particular property, the expected duration of the inventory and the average time on the market.

Merely focusing their efforts on one community, gathering and relaying information as they go along, is not enough. Not having networked enough or spent the time to understand all the ins and outs of the place is a recipe for failure.

Earn Credibility By Pricing Accurately

When you have a deep knowledge of an area, you really do not have to rely on comparables (comps) to price a property. The best real estate agents are up-to-date on what has been sold, what is on the market and what is expected to come into the market. You must view all homes that you represent in person and keep a record of available and sold properties in the area. Comps are essential, but the experts know sales prices inside out and never have to reference another property that has been sold in the area.

Spend some time studying the real estate landscape of the area where your property is. Make sure you have all the information to relay to your customers promptly and make that sale. Remember, the more accurate your information, the more credibility and trust you earn from your potential customers.

You can collect key info from Bayut’s Dubai Transactions page. It offers a detailed index of real estate transaction data from the Dubai Land Department, including property sales history, annual sales volume and area-specific transactional values. This resource enables you to make informed decisions by comparing advertised prices with actual transactional prices for properties of interest.

EDUCATE YOURSELF

To go further in your career, you can undertake real estate courses and certifications for agents in Dubai. While there are basic requirements enforced by the Real Estate Regulatory Agency (RERA), you can always do extra courses to top up.

For instance, there are no entry requirements for having a degree, but having one does help. Whether it is property management or finance, or business, a degree can give you a firm footing.

One way to progress is to opt for specialised training for real estate professionals designed for the UAE market by Bayut Academy.

Set goals

How to be a top real estate agent? Top real estate agents have a business plan. They know what they want (both financially and professionally) and they know how to get there. Successful top property agents in Dubai know how many listings they must bring on board, how many they must sell and where to look for the listings in the first place. These agents monitor their progress against their goals and take advantage of self-improvement, training and networking opportunities that arise along the way. 

Knowing where you want to go is just as important as the hard work and hustle you put into getting there. Keep a daily planner to stay on top of things and make sure you are on track. List out all your short and long-term goals and at the end of the year, you’ll have a detailed log of everything you’ve accomplished.

Preparation Is Key

How to become a successful real estate agent? Prepare!

Professional real estate agents have a written plan of how they will sell a client’s property. They prepare a tailored plan for each specific property listing and know exactly what they need to emphasise to get the business. Top real estate agents know from the get-go who their sellers’ ideal client is and how they will market to that profile effectively. Their listing presentation is sleek, personalised and professional, and clearly showcases how they differentiate themselves from the competition.

Always allow yourself enough time to prepare for a presentation or even a meeting with a client. Demonstrating that you know what they’re looking for and having a detailed plan to accomplish that might just be the factor that gets you the business.

Time is of the essence

Among the strategies to succeed in real estate, time management is a vital one. The best real estate agents do not let their leads even consider contacting other agents. They answer promptly and professionally, delivering when they say they will.  

Be on time, prepared and understand the client’s needs. Top real estate agents have mastered the art of prioritising and delegating smaller tasks to others. They take the time to train admin and marketing support to match their pace and meet high expectations. Successful real estate agents have no problem saying, “I do work on commission and pride myself on my customer service. If you have appreciated my service, I’d greatly appreciate your business and the opportunity to close this sale. And if you find other properties you’d like to look at, allow me to contact the agent on your behalf.” 

Top real estate agents become the go-to person for their clients. And a big part of that is being available to establish that connection. Getting organised is key to freeing up enough time to offer excellent service that encourages clients to work with you.

DELEGATE WHEN NECESSARY

Top property agents know what they do well and consistently highlight their strengths in relationship building, negotiation and networking. They delegate the things they don’t do well or that don’t fit their schedule. Such agents focus on prospecting for new business and maintaining relationships. The support staff in real estate agencies will take professional photographs, upload listings, assemble paperwork and more.

Don’t get swamped with administrative tasks when that time could be used better for building client relationships. Make sure you have the support staff you need to do your job well, and that helps you acquire and retain clients.

But do remember to supervise and ensure things are in order.

Become A Problem-Solver

Successful real estate agents focus on solving problems and are not afraid to say when they don’t know something. However, they do know where to get accurate information quickly. Yes, they are experts. But they don’t make up answers when they are thrown a curveball. Instead, they will explain that they need to quickly obtain the required information from a reliable source. 

Take some time to think of possible questions that may arise in your meeting or on your call with a potential client. Prepare answers in advance to address these issues, gather the information you might need, and save a lot of time for both you and the client.

Establish Your Network & Make It Work For You

Top real estate agents have extensive networks that they maintain year-round. Keeping in touch isn’t calling and asking for business. It’s interacting with social media, making a birthday call, sending out an interesting and informative newsletter and making face-to-face contact. Haven’t seen a contact in a while? Pick up the phone and schedule a quick coffee, comment on professional posts and send that Christmas card (not a WhatsApp message). If you want to generate the ever-important favourable referral, personal contact and communication are a must.

The best real estate agents are proactive and network almost daily. They maintain a “book of business” and tap into it often. Established real estate agents don’t sit back and wait for business – they find and create it.

Know Your Worth

The most successful real estate agents in Dubai know their value. They stand out from the crowd and their reputation proves their worth. These real estate agents know how to utilise their time and what to focus on from the start. And when they do get the business, they take pride in their efforts and enjoy the fruits of their labour. 

Always make sure you clearly communicate your terms for commission and that all parties are on board from the get-go. Follow the other steps mentioned here, go that extra mile to become a top real estate agent and take pride in your work and the financial rewards it brings you, because you have earned it.

Never Make Excuses

Lastly, one of our most important tips for real estate agents is to stop making excuses. Top agents accept personal responsibility and are accountable for their actions. They don’t put themselves in a place where they need to make excuses. But if they are wrong, they know how to admit it and still retain their clients. When a real estate agent makes an excuse, it not only shows a lack of preparation but also puts their credibility at risk.

Communication at every step is of utmost importance. If you can’t make it to a meeting or need to reschedule, inform the client well in advance. Deliver what you promise and always try to provide accurate information to your clients. If you need time to fact-check, ask for it and get back to your customers promptly. Take simple but essential measures to avoid being in a position where you may have to make an excuse. 

FAQs ABOUT HOW TO BE A TOP REAL ESTATE AGENT AND MORE

How to become a real estate agent in Dubai?

Go through our detailed guide to understand the process of becoming a real estate agent in Dubai.

Why do UAE real estate agents lose clients?

Read our list of top reasons why UAE real estate agents lose clients to ensure you are not making these mistakes.

How to be a top real estate agent? Well, at the end of the day, you have to provide solutions to your clients. Understand what they aspire to and help them get their dream house within their price range. The answer may be simple enough, but getting there requires a lot of smart and hard work.