Get ready to shop! Global brands coming to Dubai
From high-end fashion houses to internationally renowned lifestyle and technology giants, Dubai offers a marketplace that rivals the best in the world. Malls like The Dubai Mall and Mall of the Emirates showcase flagship stores of luxury icons such as Chanel, Louis Vuitton and Gucci, alongside globally popular mainstream brands. And the list keeps growing. Preparing to welcome visitors soon, here are upcoming global brands in Dubai.
Global retail brands opening in Dubai
Primark
The UK-based clothing brand is finally coming to the emirate, with no change in prices. Why is that a good thing? Primark, originally launched in Ireland in 1969 under the name Penneys, has built its reputation on affordable fashion. The brand keeps prices low through streamlined supply chains, large-scale purchasing and limited advertising. Today, with hundreds of stores across Europe and the United States, Primark delivers a wide range of stylish, high-quality and everyday essentials designed to make fashion accessible to all.

Haribo
A visit to Dubai Festival City Mall is about to get a lot sweeter with Haribo, a candy maker known for creating the first gummy! The beloved German confectionary brand is bringing its new concept, Haribo Happy World, to the mall. Expect fun zones that celebrate all that the brand stands for as well as scrumptious gummy creations and exclusive merchandise. Aside from its usual offerings, there will be an F&B outlet and a dedicated area for birthdays.
Ulta
Get ready to upgrade your glam, because Ulta is set to open its very first store in Dubai. The American cosmetic retailer is known for high and low-end products in hair care, makeup and fragrances to name a few. Their slogan is “All Things Beauty. All in One Place”, which makes sense since they specialise in providing all salon, drugstore and indie products in one place.
The brand already announced its intention to open a store in the region back in early 2025 with an opening date expected at the end of the year.
SKIMS
Next in upcoming global brands in Dubai is SKIMS, a shapewear brand by American media personality and socialite Kim Kardashian. The first branch has yet to open at the Mall of the Emirates. But fear not. Fans can still buy their products here via Ounass for a trial run before the physical store opens its doors.
SKIMS was founded by Kim Kardashian in 2019. It’s known for its focus on comfort, body positivity and inclusive sizing, offering products in a wide range of shades to match different skin tones. The brand blends style with functionality, featuring pieces like seamless shapewear, cozy lounge sets and everyday essentials. SKIMS has gained global popularity for redefining shapewear as both fashionable and practical and has expanded into categories like swimwear and maternity wear.
FAQs
What is the biggest brand in Dubai?
The biggest ones in Dubai alone are Emirates Airlines and Emaar, the latter of which is responsible for large projects like the Burj Khalifa and Dubai Mall.
What are the other upcoming global brands coming to Dubai malls?
Nando’s, known for it’s immensely popular juicy African-Portuguese chicken, will be opening a chain at the Mall of the Emirates.
That’s all about upcoming global brands in Dubai. With newcomers like Primark, Haribo, Ulta and SKIMS joining the city’s already impressive retail landscape, residents and visitors alike can look forward to even more variety. The new stores highlight Dubai’s unique ability to bring together diverse global names under one roof, reinforcing its status as a world-class destination for shopping, lifestyle and culture.