Summer in Dubai is truly an exciting time for residents and tourists alike. Along with the spectacular indoor activities, this season also brings the annual Dubai Summer Surprises festival for everyone to enjoy! Dubai Summer Surprises or DSS is a highly-awaited annual event that brings unbelievable sales and loads of fun, entertainment and events. Here’s all that’s happening for DSS 2020, including starting dates, sales and offers, events and more!
WHAT IS DUBAI SUMMER SURPRISES?
The Dubai Summer Surprises is one of the biggest annual events in Dubai. This city-wide celebration brings with it some fantastic sales and offers, exciting entertainment, great deals on attractions, staycations and more. Dubai residents can expect to dine at the coolest restaurants, stay at the best hotels and shop at the top stores with awesome discounts.
This year, DSS returns for its 23rd edition with a rich line-up of events, promotions, entertainment festival campaigns like Eid Al Adha and Back to School (BTS).
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “This year, more than ever, we look forward to welcoming back the city’s residents and visitors to summer in Dubai, while ensuring their health and safety remain our highest priority. Through additional safety measures put in place across malls and retail stores, Dubai will once again be the place to be this summer season, and we look forward to another successful and safe edition of DSS, alongside the other summer festivals. As the city thrives, we will bring back our popular events and promotions over the course of seven action-packed weeks, and welcome new elements that will allow shoppers everywhere to participate in the festivities.”
WIN AMAZING PRIZES
The Dubai Summer Surprises is also an opportunity to win awesome prizes. Dubai Summer Surprises prizes that you can win include cash, cars and gift vouchers!
WHEN IS DUBAI SUMMER SURPRISES?
The Dubai Summer Surprises 2020 dates extend from 9th July to 29th August 2020! That’s almost six weeks of unbelievable sales and fun experiences.
WHAT TO EXPECT FROM DUBAI SUMMER SURPRISES 2020?
Residents can look forward to so much during DSS 2020. Have a look at all the Dubai Summer Surprises events that will take place between July and August 2020.
DUBAI SUMMER SURPRISES OFFERS
DISCLAIMER: We will continue to add the latest offers and discounts as the details are released.
Organised by the Dubai Festivals and Retail Establishment (DFRE), the Dubai Summer Surprises will feature a sizzling series of sales, deals, contests and other entertainment to keep the family engaged this summer. The biggest highlights are the awesome Dubai Summer Surprises sales and discounts at retail outlets across Dubai!
Whether you prefer local or international brands, fashion or home décor, these DSS sales are your ultimate chance to indulge in some retail therapy and buy your favourite items.
Dubai Summer Surprises 2019 featured sales from over 700 brands across 3,000 outlets at discounted prices between 25% – 75%. This year, more than 700 major brands will offer discounts of up to 75% across 3,000 outlets starting July 9.
FESTIVAL SOUK – AL FUTTAIM MALLS
Al-Futtaim Malls have recently announced their offerings for DSS 2020, which will feature discount souks at Dubai Festival City and Festival Plaza malls. These exclusive discount zones will offer savings of 50% and above for a wide range of products.
These zones are called ‘Festival Souk’ and will feature more than 100 brands of fashion, footwear, perfume, cosmetics and homewares. Popular names include Ted Baker, Reebok, Marks & Spencer, Guess and Adidas.
Customers who spend AED 200 at Festival Souk can even earn daily prizes worth AED 1,000 throughout DSS 2020.
Timothy Earnest, group director, Al-Futtaim Malls said: “We are thrilled to be part of Dubai Summer Surprises for another year bringing a whole Souk packed full of amazing deals and discounts from our most-loved retail brands. Our team has worked tirelessly to bring the powerhouse of world-class brands together to offer exceptional value to our customers as they return to our malls and enjoy the fantastic discounts.”
DSS DAILY SURPRISES
Aside from the citywide sales, the festive shopping season will also be hosting the DSS Daily Surprises as it does every year. Participating outlets will be offering unbelievable discounts for a limited 24-hour duration. Every day, shoppers can avail of exclusive discounts on one retail product at a specific shopping location – these deals are usually revealed 24 hours in advance and last till stocks do. This year will see retailers run the same offer in two different locations for the best value and safety. Don’t forget to keep up with the DSS deals of the day!
Kick off the most exciting shopping festival of the year with a flash sale. There are exclusive discounts up for grabs from select retailers at over 6 malls under the Majid Al Futtaim (MAF) portfolio. Valid from 10:00 am till 10:00 pm, shoppers can avail of 25% to 90% discounted offers.
Participating malls include City Centre Me’aisem, My City Centre Al Barsha, City Centre Mirdif, City Centre Deira, City Centre Al Shindagha and the Mall of the Emirates.
The 23rd anniversary of the Dubai Summer Surprises will also see a shopper win the first-ever DSS 12-Hour SHARE Millionaire. The winner will receive a million points on the SHARE application which can be used at any participating MAF brand. For a chance to win in the lucky draw, shoppers need to spend a minimum of AED 300 at any of the partnered stores.
WIN A NEW SET OF WHEELS FROM GAC
GAC is offering shoppers the chance to win a new GS8 in a raffle draw at Ibn Battuta Mall this Dubai Summer Surprises. A minimum of AED 200 will have to be spent at the mall to participate in the lucky draw.
Summer deals from INFINITI
Start the summer with incredible instalment packages and additional offers on the entire INFINITI lineup during DSS 2020. Arabian Automobiles, the exclusive dealer of the upscale lineup in Sharjah, Dubai and the Northern Emirates is introducing a special 0% interest over its INFINITI range with the duration set for the next five years. Sweetening the deal are attractive payment plans. Examples include the AED 2,399 per month for the seven-seater INFINITI QX60. Visit the nearest INFINITI centre or contact the brand to avail the offer!
REV UP FOR A FREE SESSION AT THE DUBAI KARTDROME
The Dubai Kartdrom is offering a surprise of its own at DSS this year, where customers get to race around the track for three sessions for the price of two. Their outdoor circuit is designed to test your skills on the road with 17 corners, a bridge and tunnel to add to the excitement. The indoor track offers the same experience with 620 metres of a race track which can accommodate up to 10 drivers at a time.
Sessions are only available for online bookings and must be acquired in advance. Valid till 15th September 2020, this is an offer that you don’t want to miss.
YOGA AT THE TOP OF THE BURJ KHALIFA
Perfect for fitness enthusiasts with a love of the extreme, “Yoga At The Top” offers visitors the chance to participate in a unique workout on top of the iconic Burj Khalifa. The sessions will take place three times a week from 07:00 am during DSS with a capacity of 24 participants per session.
BOOK YOUR OWN MOVIE THEATRE
VOX Cinemas at City Centre Mirdif, City Centre Deira and the Mall of the Emirates is allowing fans to book their own movie theatres this DSS. The “Friends and Family-only” private screenings will feature the latest blockbusters and are available throughout the festival season. With a seating capacity of 10 guests, a standard experience goes for AED 450 per person with AED 800 for Gold.
MAKE DISHES WITH AWARD WINNING CHEFS
The DSS Chef Masterclass Series will give budding cooks the chance to put their culinary skills to the test. The event will include a series of 10 classes with popular chefs making appearances and showcasing their own skills.
ENJOY A FAMILY STAYCATION
Some of the city’s top luxury hotels and resorts are offering getaway packages for a wide range of budgets during DSS 2020. Enjoy a 40% discount at a luxurious stay at the Jumeirah Zabeel Saray or half-off on all onsite restaurants with a stay at Aloft The Palm. Don’t forget to check out which hotels are offering free lodging for kids before you plan your ultimate staycation.
SUPPORT EFFORTS AGAINST COVID-19
Want to show your support against the coronavirus in the UAE? The “Shop and Save Lives” promotion from Mercato Mall is giving shoppers the chance to support the country’s efforts against the coronavirus this DSS. Taking place from July 9th to July 29th, visitors stand to win AED 1,000 daily on a minimum spend of AED 100. Additionally, every AED 1 spent in the mall will be given as a donation to the UAE Homeland of Humanity campaign for their fight against the virus.
TRY YOUR LUCK AT A GIANT GUMBALL MACHINE
Shoppers can make their way to the central atrium at Palm Jumeriah’s Nakheel Mall for a chance to win big at the Giant Gumball Machine. The extra-memorable surprise dispenses instant prizes including vouchers and gifts from various shops, entertainment venues, restaurants and cafes at Nakheel Mall. Every Tuesday will feature the Weekly DSS Golden Gumball event where participants get the opportunity to win AED 25,000 in vouchers to spend at the mall. The competition starts on 9th July and continues till 29th August.
DUBAI SUMMER SURPRISES EVENTS
Many DSS events, concerts and performances will take place over the next two months. Stay tuned to this space for more updates on events happening for this year’s Dubai summer festival.
START OFF THE FESTIVITIES
Dubai Summer Surprises 2020 starts off with fanfare, much like any other special event in the city. Get up close to the Burj Khalifa which will come alive with the colours of the DSS 2020. A choreographed performance has also been planned via The Dubai Fountain accompanied by songs courtesy of singer Rashed Al-Majed.
FIREWORKS AT THE POINTE
The Pointe in the Palm Jumeirah will play host to three nights of fireworks and dining at some of its most prominent restaurants. Spectators will see the night sky light up every night from July 16th to July 18th at 08:30 pm.
Famed for its diverse global cuisine, the waterfront destination is offering two-for-one offers until the 18th of July 2020. Feast on the deals, special DSS menus and discounted meals Le Pirate, Icons, Shrimp Shade, Kyo, Reel Cinema, Hook & Crook, Bare Burger, Argentina Grill and Dine Nest.
Better get there early. Parking spaces are limited, with social distancing policies in place.
WATCH GRAFFITI ARTISTS IN ACTION
The Ibn Battuta Mall plans on displaying the works of graffiti artists from ZeeArts. Bring the family in for a day of shopping from 9th August and watch the artists show off their incredible skills in the Egypt Court.
ENJOY 25% CASHBACK ON RAKBANK CREDIT CARDS
RAKBANK customers get a little extra something during the festival period — 25% cashback on all spends made on the RAKBANK Mastercard credit cards. RAKBANK credit card holders can cash in on the action by sending “DSS” to 7010 from a mobile number that is registered with the bank. To be eligible, you will have to make 75 transactions of any value with your card to receive the 25% cashback made on domestic purchases till 29th August.
SAVE MONEY AND ENJOY ATTRACTIONS WITH THE DUBAI PASS
Another great way to explore the city during Dubai Summer Surprises is with the Dubai Pass. There are various packages to choose from including the Dubai Flexi, Dubai Select, Dubai Unlimited and Dubai Theme Park Pass! Enjoy thrilling experiences like Dubai desert safari, IMG Worlds of Adventure, Burj Khalifa, Aquaventure Waterpark, Dubai Frame, Dubai Ice Rink and more.
The Dubai Pass comes with a host of benefits such as no long queues, cost savings on entrance fees, useful advice for attractions and more. It’s the best way to turn up the notch on your DSS experience.
And that brings an end to our article on all you can expect from DSS Dubai Summer Surprises 2020. To make the best of the festive month, check out all the exciting Dubai events for July in 2020.
Of course, DSS 2020 is just one of the many attractions when it comes to shopping in Dubai. If you’re looking for ways to stay active this summer, try unique indoor activities like Snookball and Archery Tag during the hotter months in the city.
Keep following this space to stay updated for all that’s happening during Dubai Summer Surprises!