Developer Spotlight: IRTH Group
MyBayut highlights real estate developers in the UAE who are leading the way with their innovative ventures. Today, we’re taking a look at IRTH Group and their upcoming projects in Dubai.
Overview
Rooted in the legacy of the renowned Alshamsi family, IRTH Group is a privately held real estate investment and development platform that blends heritage with forward-thinking innovation. Drawing strength from a family conglomerate with a century-long history, IRTH embodies the essence of legacy while shaping the future of urban living.
Built on the philosophy of value creation, innovation and world-class living experiences, IRTH curates best-in-class locations and properties for investors and residents. The company continually raises the bar for value-based real estate opportunities in the region, redefining how people live, work and experience the city.
With deep roots in Dubai and an agile, opportunity-driven approach, IRTH remains closely attuned to the city’s evolving skyline and shifting lifestyle aspirations. The developer’s vision is boldly future-facing: To create lifestyle destinations for next-generation living that seamlessly combine functionality, design and community.
At the heart of IRTH’s identity are three core values that guide every decision and development:
- Trust – The cornerstone of IRTH’s foundation. Trust is cultivated through transparency, integrity and ethical practices in every interaction. Through open communication and responsible stewardship, IRTH builds long-term relationships with stakeholders, partners and customers.
- Strength – More than a physical attribute, for IRTH, strength represents resilience, determination and a robust foundation. Leveraging its heritage, experience and expertise, IRTH is equipped to overcome challenges, seize opportunities and drive meaningful impact in the real estate market.
- Agility – In a rapidly evolving market, agility is essential. IRTH embraces adaptability as a core principle, enabling the team to respond swiftly to changing dynamics, emerging trends and new opportunities. This flexible mindset fuels innovation and ensures the developer remains at the forefront of progress.
IRTH Group Projects
Known for its people-first approach and lifestyle-led commercial and residential developments, IRTH Group continues to expand its portfolio with projects that are rooted in intention, craftsmanship and future-forward urban living.
Haus of Tenet – Business Bay
Haus of Tenet marks the first commercial project in a series of IRTH Group’s own branded portfolio of projects.
Haus of Tenet brings together:
● Refined architecture that stands out in the urban skyline
● Intelligent space planning to support productivity and comfort
● A strong design ethos grounded in art, creativity and long-term usability
The result is a collection of inspiring, future-focused office spaces tailored for leaders, innovators and visionaries.
HQ by Rove – Marasi Bay
HQ by Rove is the first-ever hospitality-branded office building in the region -a next-generation, hospitality-led office concept that seamlessly integrates work, life and play.
Key highlights include:
- Fully-furnished and fully-serviced modular offices for all team sizes.
- A lifestyle-first approach, blending hospitality warmth with Grade-A commercial efficiency.
- Spanning 120,000 sq. ft. of indoor and outdoor amenities spaces, HQ by Rove cultivates a lively community where connections flourish and businesses thrive.
Project snapshot:
- 23 office floors
- Anticipated handover: Q1 2029
- Office types: Studio, Deluxe, Executive, Simplex Edge, Loft Edge, Penthouse Lofts and à la carte configurations.
HQ by Rove offers an evolved definition of the office. It is not just a place to work, but a destination where brand, culture and performance come together.
Rove Home Dubai Marina
Rove Home Dubai Marina is a vibrant residential concept that merges wellness, urban living and lifestyle conveniences in one of Dubai’s most iconic waterfront districts. Set amidst trendy cafés, shops and entertainment options, this development is designed for residents who want an energetic, connected lifestyle with everything within reach.
Design and lifestyle features:
- Exceptional Location in Dubai Marina: Strategically positioned steps away from the Dubai Marina Promenade, Dubai Marina Mall, tram and metro stations, offering residents easy access to shopping, dining, entertainment and the rest of Dubai.
- 71,000 sqft. of Indoor & Outdoor Amenities Space: Premium amenities like Dubai’s first convertible indoor infinity pool, multi-sensory spa pods, a boutique CRANK fitness studio, multipurpose rentable spaces, gaming lounge, coworking spaces, a multi-level Podium and Sky 44 rooftop.
- Stunning Urban and Marina Views: Soak in stunning views of Dubai Marina, Bluewaters Island, JBR, Dubai Eye, Palm Jumeirah and infinite urban city views
- Anchored in Style and Design: Inspired by the vibrant Marina waterfront, these spaces feature inviting interiors and artistic accents, fostering a healthy, wellness-focused lifestyle.
Project snapshot:
- 679 apartments
- Anticipated handover: Q4 2027
- Apartment types: Fully furnished studios, 1-bedroom units, combinable apartments on demand, and a limited collection of Sky Lofts.
Rove Home Dubai Marina enriches Dubai’s residential market with flexible, design-led living that caters to both end-users and investors seeking long-term value.
Rove Home Marasi Drive – Business Bay
Located along Marasi Drive in Business Bay, Rove Home Marasi Drive brings the dynamic, youthful essence of the Rove brand to a new residential address. Positioned as more than just a place to live, it is envisioned as an urban oasis and a promise of elevated lifestyle living.
Key features:
- Combines signature Rove style, warmth and contemporary design
- Integrates technology, comfort and a strong sense of belonging
- Creates a vibrant community where connections flourish, and memories are made.
Smart design is central to the project:
- Ori Cloud Bed systems that seamlessly retract into the ceiling, maximising usable space
- Pocket walls that cleverly double the functionality of rooms
- Bi-fold glass doors that flood interiors with natural light and frame panoramic cityscape views.
Project snapshot:
● 809 apartments
● Anticipated handover: 2027
● Apartment types: Fully-furnished studios, 1 and 2-bedroom apartments
Rove Home Marasi Drive is crafted for modern city dwellers who value flexibility, design and a strong community spirit.
Rove Home Downtown Dubai
Rove Home Downtown Dubai is a landmark development, recognised as the first-ever Rove Home-branded residences in the city. Located in the heart of Downtown Dubai, it captures the city’s cosmopolitan energy and creative pulse.
Project snapshot:
- 348 units
- Anticipated handover: 2026
- Apartment types: Fully-furnished studios, 1 and 2-bedroom apartments
With Rove Home Downtown Dubai, IRTH reinforces its role as a pioneer in branded, lifestyle-focused residences in the city’s most sought-after district.
Contact Details IRTH Group
IRTH Group encourages direct engagement with buyers, investors and partners, ensuring that the right teams are accessible for every type of enquiry.
Here’s how you can get in touch with the team.
- Sales Gallery:
- B1501, Opus Tower, Business Bay
- agents@irth.ae
- IRTH Corporate Office: 3801, Vision Tower, Business Bay, Dubai
- Press & Marketing Enquiries: marketing@irth.ae
- Customer Relations: customersupport@irth.ae
- General Enquiries: info@irth.ae
- Phone: 800 IRTH (4784)
From art-led workspaces to lifestyle-centric residences, IRTH Group is actively shaping the next chapter of Dubai’s real estate landscape, grounded in legacy, guided by trust, strength and agility and firmly focused on the future.
Featured Image Credit: IRTH Group.
