Dubai is a sprawling metropolis packed full of exciting destinations and activities. That being the case, it’s no wonder that the emirate is home to numerous local and international content creators. We have compiled a comprehensive list of Dubai’s most well-known social media influencers who create engaging content that can’t be overlooked. From your favourite makeup artists to travel vloggers, here’s our list of the top social media influencers in Dubai.
TOP SOCIAL MEDIA INFLUENCERS IN DUBAI
Famed for her Dubai-based cosmetics brand Huda Beauty, Huda Kattan is considered one of the top Dubai influencers on social media. With a focus on makeup tutorials, the beauty guru’s brand has more than 51M followers on Instagram, followed by around 8M on Facebook. Her official YouTube channel has more than 4.14M subscribers.
Covering everything from on-fleek eyebrows to deeper topics on self-love, it isn’t surprising why the influencer’s posts pull on heartstrings and inspire followers to look their best too. Proving that “dreamers can make it”, Huda’s message is about motivating women to live life to the fullest.
Khalid Al Ameri
Popular for comedic video skits about life in the UAE, Khalid Al Ameri is an Emirati YouTuber who quit his regular job to do what he loves – creating engaging content!
Now a motivational speaker, youth coach and columnist, the Emirati influencer has amassed more than 2.3M followers on his Instagram handle, khalidalameri.
He also has a sizeable following on YouTube with 1.75M subscribers. Some of his most popular videos are with his wife, Salama Mohamed.
These videos give an insight into the couple’s daily struggles and offer practical advice to those who feel lost in their relationship.
Car enthusiasts are familiar with the Instagram handle supercarblondie and the YouTube channel with the same name.
The popular YouTube channel Supercar Blondie belongs to Alexandra Hirschi – known as Supercar Blondie and Alex. She is one of the top-ranking social media influencers in Dubai, with over 11.5M followers on the Gram, 10.3M subscribers on YouTube and over 49M Facebook followers.
Rather than run-of-the-mill vehicles, her channels depict supercars — high-performance and street-legal sports cars that turn heads.
Another popular social media influencer on our list is Noor Stars, an Iraqi-Emirati YouTuber who gained a massive fan following. She shares her content in Arabic related to self-care, lifestyle, beauty, and cosmetics with 13.5M followers on her Insta handle noorstars. Her official YouTube channel has over 19.8M subscribers.
Abdulaziz Baz, also known as Bin Baz, is a Dubai-based comedian, influencer and model. He’s known for posting hilarious clips about life in the emirate. Some of his popular videos include pranks on his friends and family. His Instagram handle bin_baz has over 5.2 million followers, making him one of Dubai’s biggest social media stars. Whereas his YouTube channel has 639k subscribers.
Mohamed Beiraghdary, aka MoVlogs
Known for his exotic supercars, celebrity appearances and wild pranks on social media, Mohamed “Mo Vlogs” Beiraghdary is a Dubai-based vlogger and lifestyle influencer. Most of his content gives his followers a glimpse of his extravagant life. Based in Dubai, Mohamed started his social journey by posting YouTube vlogs on cars, after which snippets of his ultra-wealthy life followed, luring more fans.
With over 4.4M followers, Mo’s Instagram handle movlogs is already considered one of the best.
However, Mohamed’s YouTube channel (11.2M subscribers) garners the most attention owed to the many guest stars that make appearances.
Vying for the prize of top social media influencers in Dubai, Hayla Ghazal launched her own YouTube channel when she was 18. The Dubai-based Syrian influencer has certainly come a long way, with 2.3M followers on Instagram and more than 9M subscribers on YouTube.
Hayla’s videos range from cooking tutorials to makeup and style advice. Over time, her channel also highlighted social issues in the Middle East. She was elected as a Change Ambassador by the UN with the promise of creating content that provides more equitable opportunities for women.
Follow Narin Amara, also known as Narin Beauty, for all your makeup and lifestyle tips and tricks. She is one of the most popular Instagram influencers in the UAE. Born in Syria, Narin is based in Sweden. Most of her content focuses on lifestyle, hair and makeup. She has over 9.5M followers on Instagram and 13.7M subscribers on YouTube.
Karen Wazen is next on our list of the most popular social media influencers in Dubai. Her Instagram handle, karenwazen, has amassed over 7.8M followers. She has an equally popular YouTube and Facebook page with 143k and 2.3M followers, respectively. Her content is about all the good things in life!
A notable social media influencer in Dubai, Lana Rose started her online career with an Instagram account and then a YouTube channel made her a celebrity. Lana’s social media pages usually chronicle her daily life with a focus on luxury cars and fashion.
Lana Beiraghdary, Mo Vlogs founder Mohamed Beiraghdary’s older sister exudes a special charisma. Her popularity brought a new level of fame when her makeup tutorials started getting sponsorship from the most renowned brands. Lana Rose has over 3.8 million Instagram followers and 2.49M YouTube subscribers.
Gaurav Chaudhary, popularly known as Technical Guruji, is an Indian tech YouTuber based in Dubai. His YouTube videos focus on technology, computers, gadgets and smartphones.
He has over 5.18M subscribers on YouTube and a whopping 2.3M Instagram followers. With more than 3.2M views, his content, which is in Hindi, is a favourite among Hindi and Urdu-speaking audiences.
Rashed Belhasa, aka Money Kicks, is another popular Emirati social media influencer in Dubai with a sizeable following on YouTube and Instagram. Belhasa is a young entrepreneur, influencer and amateur boxer. He has over 3.84M subscribers on his YouTube channel Money Kicks and 2.2M followers on his Instagram handle, rsbelhasa.
He hails from one of the most influential families in Dubai and most of his content is about boxing, lifestyle and personal vlogs.
Lowi Sahi is a popular Arabic-language social media influencer and YouTuber in the UAE. Sahi is a film director, storyteller and entrepreneur with his own company called Sahi Media. Lowi has 1.5M followers on Instagram, while his YouTube channel has more than 2.42M subscribers.
Naomi D’Souza Jacob
Naomi D’Souza Jacob is another popular social media influencer in Dubai with more than 109k followers on her Instagram handle. She’s a lifestyle influencer and most of her content is about travel, fitness, food and pets. She also shares personal updates and behind-the-scenes looks at her life, including her travels and adventures in Dubai and around the world. Besides her active social media presence, Naomi D’Souza Jacob is a successful Digital Experience Strategist Consultant as well.
Kris Fade is one of the most popular content creators based in Dubai. He has over 435k followers on Instagram. Fade is known for his work as a radio host on Virgin Radio Dubai 104.4, where he hosts The Kris Fade Show. He’s a part of Netflix’s Dubai Bling show as well.
Besides being a content creator and radio show host, Fade is also a successful entrepreneur, with his own line of branded products under the brand name FadeIt.
Kris Fade is well-loved by his fans for his energetic and entertaining personality. His social media presence reflects this, with a mix of personal updates, behind-the-scenes looks at his work, and promotional content for his various projects.
Real Talk Darbs
Real Talk Darbs is a digital content creator with more than 51k followers on his official Instagram handle realtalkdarbs. He’s also known for arranging training and workshops for budding content creators.
FREQUENTLY ASKED QUESTIONS
DOES SUPERCAR BLONDIE HAVE AN OFFICE IN DUBAI?
Yes, Supercar Blondie is one of the most popular content creators based in Dubai and she recently launched a new Supercar Blondie headquarters in Dubai.
WHAT ARE SOME OF THE MOST INSTAGRAMMABLE SPOTS IN DUBAI
Burj Khalifa, Miracle Garden, Burj Al Arab and Madinat Jumeirah are all prime choices for perfect Instagram photos in Dubai
That’s a wrap on our list of the best social media influencers in Dubai. Want to make a living by becoming a social media influencer? You will need an influencer licence in Dubai to help you commercialise your creativity legally. Several successful Emirati businessmen in Dubai rely on social media to promote their products and services.
To start, you’ll need an E-Trader license in Dubai to help sell your services or operate a small online business on social media. Furthermore, capitalising on some of the most Instagrammable places in Dubai can help your Instagram posts go viral. You can use a Dubai video call app to connect with your fan following.