Winning the internet – The top social media influencers in Dubai
Dubai is full of exciting destinations and activities. Along with the money and bling come influencers, individuals who ‘influence’ their audiences into following ‘trends’ and practising consumerism through their content. If you’re a brand looking for a new face or just someone who likes to be in the know about internet personalities, we have compiled a comprehensive list of Dubai’s most well-known social media influencers. From your favourite makeup artists to travel vloggers, here’s our list of the top social media influencers in Dubai who create content that gains all the eyeballs.
TOP SOCIAL MEDIA INFLUENCERS IN DUBAI
HUDA KATTAN
Famed for her Dubai-based cosmetics brand Huda Beauty, Huda Kattan is considered one of the top Dubai influencers on social media. With a focus on makeup tutorials, the beauty guru’s brand has more than 54M followers on Instagram, followed by around 7.9M on Facebook. Her official YouTube channel has about 4.13M subscribers.
Covering everything from on-fleek eyebrows to deeper topics on self-love, it isn’t surprising why the influencer’s posts pull on heartstrings and inspire followers to look their best too. Proving that “dreamers can make it”, Huda’s message is about motivating women to live life to the fullest. Huda’s makeup brand, Huda Beauty, has become a top UAE makeup and beauty brand.
Khalid Al Ameri
Famous for comedic video skits about life in the UAE, Khalid Al Ameri is an Emirati YouTuber who quit his regular job to do what he loves – creating engaging content!
Now a motivational speaker, youth coach, and columnist, the Emirati influencer has amassed over 2.7 million followers on his Instagram handle, Khalidalameri. He is also a popular personality on Facebook Watch, with over 8.2 million followers. Khalid also has a sizeable following on YouTube, with 2.71 Million subscribers.
Supercar Blondie
Car enthusiasts are familiar with the Instagram handle supercarblondie and the YouTube channel with the same name.
The popular YouTube channel Supercar Blondie belongs to Alexandra Hirschi – known as Supercar Blondie and Alex. She is one of the top-ranking social media influencers in Dubai, with over 15.5M followers on Gram, 16.9M subscribers on YouTube and over 54M Facebook followers.
Rather than run-of-the-mill vehicles, her channels depict supercars — high-performance and street-legal sports cars that turn heads. Lately, she’s also begun showing lifestyle vlogs on camera with parts of her life.
Noor Stars
Another popular social media influencer on our list is Noor Stars. She shares her content in Arabic related to self-care, lifestyle, beauty and cosmetics with 14.3M followers on her Instagram handle noorstars. Her official YouTube channel has over 20.5M subscribers.
ABDULAZIZ BAZ
Abdulaziz Baz, also known as Bin Baz, is a Dubai-based comedian, influencer and model. He’s known for posting hilarious clips about life in the emirate. Some of his popular videos include pranks on his friends and family.
His Instagram handle, bin_baz, has over 5.2M followers, making him one of Dubai’s biggest social media stars. At the same time, his YouTube channel @therealbinbaz has 633k subscribers.
Mohamed Beiraghdary, aka MoVlogs
Mohamed “Mo Vlogs” Beiraghdary is a Dubai-based vlogger and lifestyle influencer known for his exotic supercars, celebrity appearances and wild pranks on social media. Most of his content gives his followers a glimpse of his extravagant life.
Mohamed started his social journey by posting YouTube vlogs on cars, after which snippets of his ultra-wealthy life followed, luring more fans.
With over 4.4M followers, Mo’s Instagram handle movlogs is already considered one of the best. However, Mohamed’s YouTube channel (11.3M subscribers) garners the most attention owed to the many guest stars who make appearances.
Hayla Ghazal, or Hayla TV
Vying for the prize of top social media influencers in Dubai, Hayla Ghazal launched her own YouTube channel when she was 18. She has undoubtedly come a long way, with 2.2M followers on Instagram (handle: HaylaTV) and more than 9.4M subscribers on YouTube.
Hayla’s videos range from cooking tutorials to makeup and style advice. Over time, her channel also highlighted social issues in the Middle East. She was elected as a Change Ambassador by the UN with the promise of creating content that provides more equitable opportunities for women.
Narin’s Beauty
Follow Narin Amara, or Narin Beauty, for all your makeup and lifestyle tips and tricks. She is one of the most popular Instagram influencers in the UAE. Based in Sweden, most of her content focuses on lifestyle, hair and makeup. She has over 11.2 M followers on Instagram and 14.4 subscribers on YouTube.
Karen Wazen
Karen Wazen is next on our list of Dubai’s most popular social media influencers. Her Instagram handle, karenwazen, has amassed over 8.1M followers. She has an equally popular YouTube and Facebook page with 140k and 2.9M followers, respectively. Her content is about all the good things in life!
Farhana Bodi
You may recognise Farhana Bodi from Netflix’s Dubai Bling.
Farhana is a 36-year-old fashion and lifestyle influencer who has modelled and been a part of other TV shows. She is a proud single mom. Her son Ayden shows off her highly opulent lifestyle, involving private jets and luxury brands, on his social media accounts too.
Jumana Khan
@Jumana on Instagram, Jumana Khan is a Dubai-based influencer who rose to fame primarily through her lip sync videos on TikTok and Instagram and a few ‘comedy’ themed content. She has more than 5.8M followers on Instagram and over 9.2M on TikTok, owing to her content targeted toward her audience and building a fanbase. She has collaborated with various brands, including Tiger Properties and Splash (Landmark Group).
Lana Rose
A notable social media influencer in Dubai, Lana Rose started her online career with an Instagram account, and then a YouTube channel made her a celebrity. Lana’s social media pages usually chronicle her daily life, focusing on luxury cars and fashion.
Lana Beiraghdary, Mo Vlogs founder Mohamed Beiraghdary’s older sister, exudes a special charisma. Her popularity brought a new level of fame when her makeup tutorials started getting sponsorship from the most renowned brands. Lana Rose has over 3.9 million Instagram followers and 2.49M YouTube subscribers.
Rashed Belhasa
Rashed Belhasa, aka Money Kicks, is another famous Emirati social media influencer in Dubai with a sizeable following on YouTube and Instagram. Belhasa is a young entrepreneur, influencer and amateur boxer. He has over 3.87M subscribers on his YouTube channel, Money Kicks, and 2.5M followers on his Instagram handle, rsbelhasa. Most of his content is about boxing, lifestyle and personal vlogs.
Lowi Sahi
Lowi Sahi is a popular Arabic-language social media influencer and YouTuber in the UAE. Sahi is a film director, storyteller and entrepreneur with his company, Sahi Media. Lowi has 1.6M followers on Instagram, while his YouTube channel has more than 2.58M subscribers.
Naomi D’Souza Jacob
Naomi D’Souza Jacob is another popular social media influencer in Dubai, with more than 113k followers on her Instagram handle. She’s a lifestyle influencer, and most of her content is about travel, fitness, food and pets.
She also shares personal updates and behind-the-scenes looks at her life, including her travels and adventures in Dubai and around the world. Although her followers are quite lower than the others on this list, she is influential as she shares tips that people genuinely care about. She is also considered a relatable character from the influencer world (as much as they can be). Apart from an active social media presence, Naomi D’Souza Jacob is a successful digital experience strategist consultant.
Kris Fade
Kris Fade is one of the most popular content creators based in Dubai. He has over 681k followers on Instagram. Fade is known for his work as a radio host on Virgin Radio Dubai 104.4, where he hosts The Kris Fade Show. He’s also part of Netflix’s Dubai Bling show.
Apart from being a content creator and radio show host, Fade is a successful entrepreneur with his branded product line – FadeIt.
Kris Fade is well-loved by his fans for his energetic and entertaining personality. His social media presence reflects this, with a mix of personal updates, behind-the-scenes looks at his work, and promotional content for his various projects.
Real Talk Darbs
Real Talk Darbs is a digital content creator with over 55.2k followers on his official Instagram handle, realtalkdarbs. He has 244k subscribers on YouTube and a whopping 4.3M followers on Facebook.
His content in Tagalog covers various topics, such as tips on living life to the fullest. He’s also known for arranging training and workshops for budding content creators.
FAQs about social media influencers in Dubai
WHO IS AN INFLUENCER IN DUBAI?
These ‘influencers’ usually showcase their lives and attract brands to partner with them for advertising. This is how they make their livelihood. Some influencers on the ‘luxury’ side (who are either already wealthy, or make way too much money through these partnerships) tend to wear designer brands and flaunt fabulous lifestyles, as they make money way beyond average corporate jobs these days. This type of content, too, gets followers as everyone is glued to their phones, looking at what the world is up to.
CAN ANYONE BE AN INFLUENCER IN DUBAI?
Suppose you want to become a social media influencer in Dubai making money off your brand deals. In that case, it is mandatory to have a National Media Council (NMC) licence or an influencer licence in Dubai.
There are many legalities and rules to be followed to get this license, such as keeping records of your promotions and complying with laws regarding defamation and promotion. The cost of an NMC licence ranges from AED 8,050 to AED 15,000.
You can also refer to our guide on the E-Trader license in Dubai to sell your services or operate a small online business on social media. There are quite a few successful Emirati businessmen in Dubai who rely on social media to promote their products and services. So, you’ll have a lot of opportunities to make money off being an influencer.
DOES SUPERCAR BLONDIE HAVE AN OFFICE IN DUBAI?
Yes, Supercar Blondie is one of the most popular content creators based in Dubai. She recently launched a new Supercar Blondie headquarters in Dubai.
WHAT ARE SOME OF THE MOST INSTAGRAMMABLE SPOTS IN DUBAI
Burj Khalifa, Miracle Garden, Burj Al Arab and Madinat Jumeirah are all prime choices for perfect Instagram photos in Dubai. Some of the most Instagrammable places in Dubai can help your posts go viral. You can also stay at one of the most instagrammable hotels in Dubai for that ‘wow’ content.
That’s a wrap on our list of Dubai’s best social media influencers. Stay updated on everything in Dubai with MyBayut, the region’s favourite property and lifestyle blog.