The response to the La Mer Dubai opening so far has been very positive. Just look at the hashtag ‘La Mer Dubai’ on Insta. We, at Bayut, loved it! And we’re so excited for everyone to see it, which is why we took some snaps of La Mer beach, restaurants in La Mer, and more.

Although, we did take these pics on a work day when La Mer was a bit of a dead sea. However, if you go there on a weekend, you’ll find the place literally flooded with residents and tourists. And that’s just Phase 1!

The entrance to La Mer Dubai at Jumeirah 1 with an orange La Mer sign, a few Meraas-style buildings and plenty of palm trees against a blue sky
Los Angeles vibes at the entrance to La Mer

La Mer Dubai Opening Schedule

Phase I, comprising La Mer South and La Mer North, opened to the public on October 15th. It feels a lot bigger than we’d imagined it, but then we did some fact-checking, and the area will actually cover an impressive 13.4 million square feet.

Phase II, The Wharf, is expected to open in early 2018.

Dubai La Mer Beach - one part of a beachfront development, La Mer - with a blue sky, crystal blue waters, surfboards, palm trees and old-school showers
Get your beach chic outfits ready!

La Mer Beach

Once complete, La Mer will offer over a hundred shops, restaurants and cafes, a waterpark, a trampoline park, a skateboard park and a cinema. But it’s really the 2.5 long strip of the Jumeirah public beach that gives it its cheery marine spirit.

At La Mer beach, you can walk barefoot dressed head to toe in beach chic, or you can go skimpy and focus on beach sports. Whatever you opt for, there’s plenty of cabanas, showers, and other facilities.

Two colourful and quirky indoor showers at La Mer Beach with blue skies and palm trees in the background
Cute little indoor showers at La Mer Beach

See more pictures of La Mer:

Restaurants in La Mer

In classic Dubai postmodern style, La Mer will have something for everyone, including a wide array of gastronomic options – from Bareburger serving non-GMO, all-natural ingredients to a fully licensed venue, Masti opening in December.

One of the hipster-looking restaurants in La Mer with an outside terrace full of sky-blue tables and graffiti on the walls
Trendy hangouts galore already

Also expect everyone’s favourite SALT, PF Chang’s, Pinkberry, Starbucks Reserve, and much more. Retail wise, there’s Sephora, Via Rodeo and lots of one-of-a-kind and quirky little shops opening soon.

A view of the hip architecture of La Mer Dubai with palm trees and water features against a clear blue sky
Box Park-style hip architecture, with a beach twist


As you can see in the architecture above, La Mer is clearly designed by the same people who brought us everybody’s favourite City Walk, the 30-ish cafes at Kite Beach, Box Park, and, of course, The Beach at JBR.

Their style is unique, colourful and creative, yet totally functional. Even though it’s a celebration of a beach-carefree lifestyle, La Mer Dubai has got ATMs, lifts, escalators, baby changing rooms, mobile phone charging boxes, and other amenities. 

Our Verdict

Even at Phase I, La Mer by Meeras already represents another fantastic addition to the increasingly impressive lifestyle content of Dubai. We can’t wait to see what the residential development part of it will have in store for users of Bayut. We give it an A-. (Sorry for the minus, Meraas but some of the restaurant staffers still need a lot of training).

Highlights: the parking lot full of illustrations of marine life, a fish illustration on a manhole, the school of fish drawings and other marine-inspired creatives. 

To sum up, La Mer is must for anyone who’s a thalassophile at heart.

Notice the backdrop of La Mer in this picture to get a sense of direction.

getting there

La Mer lies the coast of the affluent Jumeirah 1 area. If you’re going there from the deeper mainland, say Downtown Dubai – go north-west of the Burj, down Al Safa Street past City Walk and onto 77 B Street.

If you’re driving along Jumeirah St. from the Jebel Ali side, drive past the Dubai Canal and the Mercato Shopping Mall and the now ex Dubai Zoo, then turn left. If you’re driving from the direction of Rashidiya, pass the Etihad Museum and the Jumeirah Mosque, then make a right turn once you see the La Mer sign.

Would you like to check out some apartments by the developer of La Mer, Meraas? Browse phenomenal apartment rentals at City Walk.


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