Chris Hemsworth stars in Bayut commercial!-MyBayut

On the morning of the 2nd of September, we were all at the Bvlgari Resort Dubai and dressed in our best, waiting for the surprise announcement that we had been teased about for over a month! Time seemed to move slowly, and the excitement was palpable in the air. To say that the wait was well worth it, would be putting things mildly. The sense of pride and joy that enveloped the auditorium as our CEO Haider Ali Khan unveiled Bayut’s latest commercial starring Chris Hemsworth was nothing short of spectacular!

In the weeks leading up to this special event, organised exclusively for the staff of Bayut and a few select dignitaries and media personnel, speculation was rife, as no one had been informed what the event would be about. Spirited discussions about what it could be, dominated conversations at lunch, and multiple guesses were made about possible announcements. But nothing could match up to the heady excitement and thrill all of us felt, when the reveal was finally made.

Cheers erupted instantly as the famous Hollywood star galloped across the deserts of Dubai; we knew then that the bar for real estate marketing in the UAE had been raised unbelievably high!

Once we saw the commercial and got a chance to let it all sink in, we were able to appreciate the little details in the video campaign that makes it so unique to Bayut’s brand ethos. The video starts off with the handsome star riding a regal horse across the desert, after which it seamlessly switches to vignettes of him driving a bright red Ferrari through the streets of Dubai. This beautiful blend of the best urban conveniences and rich traditional values is so unique to the lifestyle we enjoy in the UAE.

The minute long commercial then moves on to show the star in a classy Dubai villa property where he reminisces about enjoying typical Emirati traditions such as drinking Arabic coffee in the middle of the desert with friends, listening to local singers playing the oud and experiencing falconry by holding the national bird of the country.

"It's so easy to fall in love with this place," says the actor at the end of the clip, as he enjoys dinner with friends," and even easier to find a home here, thanks to Bayut."

And this sentiment, of falling in love with the UAE is one, which a lot of us can identify with. Expats who come here to seek different job opportunities, feel a sense of belonging. We fall in love with the charm of Old Dubai, the elegance of New Dubai and the promise of success that this land is well-known for.

The commercial, which quickly gained momentum in the UAE soon after its launch, is directed by Academy Award winner Robert Stromberg and filmed entirely in Dubai by world-renowned cinematographer Jordan Buck. It is produced by RSA films, a part of the acclaimed Ridley Scott Creative Group, with local support from Crayons Communications.

Getting such talented, creative people from across the globe to work with us is a testament to our commitment, credibility and brand strength. The universal appeal of the video and the star is hard to dismiss.

We have followed up the video launch with catchy radio ads and huge hoardings on Sheikh Zayed Road, near the Al Barsha toll gate.

Sheikh Zayed Road Hoarding of Chris Hemsworth — Bayut's hoarding on the iconic Sheikh Zayed Road featuring the world-famous star

Commenting on the thought process behind this landmark campaign, Bayut CEO Haider Ali Khan said:

“As a local, homegrown brand from the UAE, we really felt that the world needs to see and hear more about all the unique things that we get to experience in this region. Most people know about the luxurious lifestyle and the glitzy buildings, but we wanted to highlight the culture, hospitality and sheer potential of the UAE market, which is what this campaign is all about. We are committed to exposing the opportunities in the region to the world at large, and bringing on someone of the calibre of Chris Hemsworth to star in this commercial will not only strengthen our brand identity, but it will also position the UAE as an incredibly appealing place where people from all different walks of life would want to live and build a home.”

The overwhelming sense of pride, accomplishment and sheer joy of being a part of this industry-defining campaign can be seen on the face of every Bayut employee. We invite you to share in our joy by viewing this commercial and sharing it with everyone who has also given a little piece of their heart to this lovely country!