Trakheesi is an online portal operated by the Dubai Land Department (DLD). It offers a range of smart real estate services, such as permits for advertising, licensing services for real estate agencies and broker e-cards.
The Dubai Land Department (DLD) introduced the Trakheesi system to streamline and regulate various transactions and procedures in the real estate industry.
We extensively discuss the Trakheesi system, its background and the other services offered in our Complete Guide To Trakheesi.
Why Trakheesi?
It is mandatory to have a marketing permit to publish any property advertisements in Dubai. This permit, called the ‘Trakheesi permit’, helps prevent false and duplicate real estate advertisements in Dubai and ensures that all advertised properties are sold or leased with the legal owner’s permission.
This article will delve into an essential feature that every real estate agent will use daily – generating a Trakheesi permit number.
When you receive a Trakheesi permit, you have a unique ‘Trakheesi permit number’ with it, which is required for a property listing to go live on Bayut and dubizzle.
Here’s the step-by-step process of applying for a Trakheesi permit:
Step One: One of the requirements to apply for a Trakheesi permit is an advertising format.
To generate an advertising format, head over to the listing management systems for Bayut and dubizzle: Profolio™ or Brokerpad.
Create a new listing draft, add relevant information about the property, such as Title and Description, and upload the photographs. You can then view the advertising form. Screenshot this form (in jpeg or png format).
You’ll also need a marketing contract from the owner. This is either a Form A from the Dubai Land Department or a NOC from the legal owner.
Step Two: Log into your MyDLD account from the Dubai Land Department’s website to access the Trakheesi portal. Real estate professionals usually have their account under ‘Business Owner’ (your Dubai Broker account).
Step Three: Click on the ‘Trakheesi’, the first menu. It directs the user to a Trakheesi dashboard.
Step Four: There are four menus on the Trakheesi dashboard. Here’s what each one does:
- License: View the (user’s) real estate agency’s DLD license.
- Permit: Apply for a Trakheesi permit.
- Warning: View all warnings that have been issued.
- Fines: View all fines issued to the real estate agency.
Click on ‘Permit’ to apply for your Trakheesi permit.
Step Five: The Permit page features a table that details all the Trakheesi permits that were previously approved.
Click on the grey “edit” button
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Click on ‘Add Property’ – which will open a dialogue box displaying five types of properties: Project, Land, Building, Villa and Unit.
Choose the correct property type, and fill in all the necessary information*. This information includes:
- Area
- Building Name
- Land Number
- Unit Number
- Municipality Number
*Please refer to the property’s title deed to find this information.
On typing in the building’s name, a drop-down menu with a list of properties with similar names will pop up. Choose the right building, and then click on search.
A new section to fill in more information will open up. Fill in the necessary information, including:
- Purpose – rent or sale.
- Price from and Price to – the price range of the property.
- Amenities (this is optional).
- Project number (this is only when applying for a Trakheesi permit for projects).
Once you’re done, click on the ‘save’ button at the bottom of the dialogue box.
Usually, the Trakheesi permit applications have an ‘auto approval’ option enabled, which means you can see the property’s name instantly on top of the table on the Permits page.
You can see the Trakheesi number under the ‘Permit #’ column of the property you have added.
Please note, properties in DIFC have a separate Trakheesi permit registration. Once you click on the ‘edit’ button (similar process as the permits for the other property types), you will also have to submit a preview of the advertisement to generate your Trakheesi permit.
Step 6: Head over to the draft of your property listing on Profolio™ or Brokerpad, and add the following information from your Trakheesi permit:
- Permit #: This is your Trakheesi permit number
- Transaction number:
- Trakheesi expiry date
You are now closer to having your listing live on Bayut or dubizzle!
Apart from portal property listings, you require a Trakheesi permit for advertising on the following mediums:
- Newspapers
- Real Estate Promotional Stands
- Printed Advertisements
- SMS Advertisements
- Promotional Stands
- Promotional Campaigns
- Real Estate Project Launches
- Real Estate Seminars
- Open Days
- Advertising Boards
- Classified Advertisements
- Electronic Advertisements
Guidelines for Newspaper Advertisements
- Both English and Arabic text is mandatory
- Advertisements for off-plan properties should mention the name of the developer, escrow account number, the date expected for project completion and proposed service fees.
- The real estate agent and the brokerage’s phone numbers must be mentioned in the advertisement
- Real estate permit number must be mentioned in the advertisement
If you have more questions about the Trakheesi system, you can always visit the Dubai Land Department’s office located on Baniyas Road in Deira. You can also contact them on the Trakheesi Customer Care Number: 800-4488.
Discover more resources about the UAE real estate industry with our Content Corner, our library of educational articles on the Agent Portal. You can also join us for our in-house comprehensive workshops for real estate professionals at Bayut Academy.
Source: Dubai Land Department website’s Trakheesi Portal