Are you making the most of videos for your real estate business?
A well made-video, be it a property tour or videos explaining the real estate process, can help agents stand out and showcase their professionalism. If one picture is worth 1,000 words, then one video frame (or one second) of video is worth 30,000.
As an agent, there are a variety of videos you can make. These include home tours for your Bayut listings, expert advice on the real estate market, and customer testimonials. If you are thinking about trying your hand at making real estate videos, then this guide is for you.
We’ll discuss the benefits of video marketing, how you can add your videos to your listings on Bayut, and learn some best practices to create videos that convert and sell.
Let’s get started!
Why Video?
A well-produced real estate video tells property buyers and sellers that they’re working with a professional, who knows the market inside and out. In particular, two types of videos – home tours and informative videos – can do wonders for your personal branding and business.
Let’s start with home tours. A cinematic HD real estate video gives viewers insight into the home’s location, design, and features. Videos work for people who have never seen the property before, and as serious buyers hoping to get a better look at the interiors and what it would be like to live in the house. As well, property listings with videos generate more leads on Bayut.
And informative videos, where you offer guidance to buyers and sellers on how to navigate real estate transactions, can be great to establish yourself as a market expert. Buying or selling a home is a complex process, so walking the property seekers through the home buying (or selling) process through your videos shows your viewers that you’re an agent they can rely on.
Making Videos
There are three elements to making a real estate video. Scripting, filming, production and editing. Here are some points to remember for each step:
Scripting:
A video script is the blueprint of your digital video. It is a chronological run-down of the scenes, and dialogue that you want in your video – and ensures that your video stays on-topic.
When creating a script for social media videos, avoid adding too much information for one clip. Instead of discussing everything in one video, choose a niche topic for the video (check out our list of ideas below) and present it confidently – adding eye-catching images or animations if necessary. Limit your tips or advice to three to five points, so that it doesn’t overwhelm your viewers.
If you will be in front of the camera, ensure that you wear professional clothing when filming, and have a tidy background (preferably with any awards or credentials on the walls).
Having a script can also be handy if you’re camera-shy or tend to get anxious in front of the camera. Read through it a couple of times before you start filming your video.
Keep in mind that with these videos, you should have a Call To Action, or CTA, at the end of the clip. Ask your viewers to contact you for more information via DM or your phone number. You also should add your contact details and CTA in the video’s caption.
Filming
You can make videos yourself using a camera or a smartphone. If you have shaky hands, we would recommend getting a tripod or a gimbal to hold your camera steady. Follow your script and film your videos.
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Try to get as much footage as possible for home tours – you can cut out any unwanted scenes in the editing stage.
Editing
Editing is where the magic happens. Start by reviewing the footage you’ve taken on your device, and take note of the clips you don’t want in your final video.
You can then use apps like Clips or Inshot to edit your videos – these handy apps have tools for cropping and cutting video clips. In addition can also add filters and brighten your videos, if needed.
Another easy hack for making vertical videos (for Instagram Reels and TikTok) is using the TikTok app for editing. TikTok offers editing tools and a variety of stickers and gifs that you can add to videos for social media.
Check out our guide to filming and editing TikToks to better understand making videos on TikTok.
Real Estate Videos Ideas For Realtors
Video Tours On Bayut Listings
Did you know that you can add videos to your Bayut listing?
Property seekers who want a better look at the property can use Bayut’s filters to find listings with video tours.
As the name suggests, video ‘tours’ takes the viewer on a quick tour of the property and get a glimpse of what it would be like to walk around the premises.
To add your property’s video tour on Bayut, you should upload it onto a third-party video hosting site. Bayut’s Profolio™ supports YouTube, DailyMotion and Vimeo.
Once you have uploaded your video tour on one of these three sites, add the video’s link to the listing after you’ve added its description and title.
Note: You can also publish your property video tours on Instagram (in reel format or video), LinkedIn, TikTok, and Facebook. Here’s an example of a property tour Instagram Reel:
https://www.instagram.com/p/CvSA_n8tiQu/
Videos For Social Media
Informative videos are a great way to highlight your knowledge of the Dubai real estate market and your strengths. Here are a few video ideas for your social media:
- An introduction video, where you introduce yourself, your methods, and your strengths (why property seekers should work with you)
- Videos discussing UAE property laws, or emirate-based property ownership laws
- Tips for first-time homebuyers
- Do’s or Don’ts of buying property
- Highlights of your area of service
- Reasons to invest in Dubai
- Tips for international investors looking to buy property in the UAE
- The process of buying off-plan properties in the UAE
- Tips for Sellers
- Tips to getting your home sale-ready
- Market trends for a quarter or year, and predictions for the next year
- Customer testimonials from happy buyers and sellers about their experiences
We would recommend trying your hand at making videos and getting used to the tools and editing process. With practice and time, you can be a real estate video pro.
Learn how to leverage social media for your real estate business with our guide to acing social media as a real estate agent. You can also join us at our interactive social media workshop at Bayut Academy.