The UAE property market is expanding, with a flood of new agents joining the market every day. Most new agents aspire to become top agents but are often unaware of the activities that separate top agents from the masses.
In this article, we list six things top-performing agents do, all of which you can start today.
They Are Well Aware Of Their Targets And Goals
High-performing agents have an in-depth understanding of what they need to do to generate a lead, arrive at a conversion or close a sale. They track their business and plan their day according to what they want to achieve.
Top performers have the answers to these questions:
- How many calls should I make to generate a lead or appointment?
- What is my conversion rate for appointments set?
- How many conversions do I need to generate a transaction?
- What are my goals for the month, quarter and year?
- What is my monthly, quarterly and yearly revenue target?
- What is my 1-year, 2-year and 5-year plan?
If you do not have the answer to these questions, fear not; there is no better time to start than today! Put aside the time to set goals and understand what specific targets you have to hit to reach your targeted revenue and achieve your goals.
They Time Block Their Schedules
Time blocking is a time management technique which involves scheduling your day into ‘blocks’ of time based on the expected duration of a task. Having a dedicated time for each task and knowing what your day looks like in advance is sure to boost your productivity.
As a real estate agent, you should be blocking time for prospecting, lead follow-ups, viewings, neighbourhood scouting and commuting. Top agents understand that if they do not have control over their day, their day will control them. Hence, they plan in advance and prioritise activities which are of high value. They also know when they are most productive and schedule their most important tasks during this time by maintaining a well-organised calendar.
As much as planning your day ahead allows you to maximise productivity, avoid carving your tasks into stone. A day in the life of a real estate agent is unpredictable, and last-minute meetings and viewings can regularly come up. This is why, apart from planning, having your to-do lists, time blocking and so on, it is vital to prioritise your tasks so that if something unexpected comes up, you can alter your schedule to know what you can postpone, reschedule or delegate to make room for last minute requests. To learn more about effective time management as an estate agent, download our in-depth guide.
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They Invest In Themselves And Their Personal Brand
Top agents know that investing in themselves will help them generate higher returns. This can be through social media ads, marketing campaigns, training, etc. Putting part of your commission back into your business will lead to growth and help you establish a successful career. Experiment with different activities to see which drives results and works best for your business.
Don’t know how to start building your personal brand? Check out our customisable Marketing Toolkit, where we walk you through a step-by-step process of creating a strong brand and sharing your expertise with your target audience. We also recommend attending our interactive training workshops at Bayut Academy, where we are sure to help you acquire all the skills needed to set up your personal brand.
They Are Area Specialists
Expert agents know that targeting ‘all property seekers in Dubai’ is not an effective strategy; they specialise in a specific geographical area and property types. They study this area of specialisation by keeping track of the daily transactions and sales activity using Dubai Transactions on Bayut to stay on top of the pulse of the market. Within their areas, expert agents know how much inventory is available, average sales prices, current price trends, future price trends and the average days on the market for new and existing listings. Rental agents can also benefit from these tools, knowing the latest rental transactions in their area of specialisation.
Not only do expert agents understand all this information in great detail, but they can also communicate it to their clients and guide them along the rental/sales process so they can be confident that they are making the best decision for their needs. Clients who have confidence in your advice are more likely to convert and refer you to others, helping you arrive at smoother transactions and lifelong business.
They Maintain Connections With Other Top Agents
Top agents acknowledge the power of networking and having good connections. They continuously build relationships with agents in their area and around the city. Having a solid database of other high-performing agents is extremely valuable. Let’s say you’re a Dubai Marina specialist, and your client decides to look for property in JLT; if you know a great agent in that area, you can refer your client to said agent and split the commission by signing an agent-to-agent agreement. Similarly, your connections can bring in business for you.
Having a strong, well-connected network can help you serve your clients at a higher standard, putting you above the average agent in the market.
They Appreciate Their Clients
Top performers know that clients are the lifeblood of their business; in addition to delivering a high standard of service, top performers go out of their way to show clients that they are valued. Housewarming gifts are a great sign of appreciation! A pet goldfish, chopping board or house plant make great gifts and help you stay top of mind for the next time they are looking to buy, sell or rent a property.
If you want to become a top agent, you need to do what top agents do. Start by following our tips, and soon, you will see results!
For more tips and insights into the inner workings of the UAE real estate industry, check out our Content Corner, where we have a library of articles to guide you towards becoming a better agent. You can also register for an interactive workshop at Bayut Academy, where our training team is dedicated to helping you acquire the skills needed to succeed in the competitive real estate market.