Every property seeker has their own unique requirements when looking for a real estate agent to work with. For example, while first-time homebuyers look for agents who can support them throughout the entire purchase process, an investor would want a more knowledgeable agent who can provide them with a lot more data on the investment.
Due to the financial commitment involved, buying real estate is a big decision for many people. This is why there are some qualities that every potential client looks for in the real estate agents they plan on working with. In this article, we share five top traits property seekers look for in an agent.
Showcasing Integrity
Integrity is defined as the adherence to strong principles and values. It is a cornerstone trait to building trust with clients. Trust is essential to having your clients work with you – you want them to be able to trust your judgement and recognise your expertise in real estate.
But how exactly do you showcase your integrity to a client?
One way is ensuring that you maintain a sense of honesty with all your clients right from the start. Doing things like providing accurate pricing guidance, or being honest about the availability of units displays your sincere interest in the client.
Being Passionate
The ideal real estate agent is responsive and responsible for meeting property seekers needs – personally invested in their success. This mentality stems from a passion for work beyond the drive to succeed.
Discovering the ‘why’ behind your real estate career, or what excites you can help you develop this sense of initiative. Being a real estate agent goes beyond opening doors and showing people different houses.
Are you passionate about helping happy families find their dream homes? Or are you someone who admires the intricacies of luxury homes?
If you specialise in what you love, you will automatically attract clients who want the skills you offer. As the old saying goes, “if you do what you love, you will never work a day in your life.”
Presenting Your Personal Brand
Potential clients pay attention to how you present your brand, including how you present yourself and your property listings. You can read our guide on improving your personal brand to understand how you can present yourself better.
Prioritise the quality of your property listings – from the quality of the images to the descriptions and titles. You should also present yourself in the best way possible, by optimising your social media channels and investing in multiple marketing efforts.
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Another way to showcase your personal brand as a professional real estate is to nurture your leads actively. Staying connected with your past clients and focussing on building relationships can do wonders for your business.
Being Tech-Savvy
Sharing knowledge (from industry insights and data) can help you deliver customer service that exceeds your clients’ expectations and differentiate yourself from the competition.
Profolio™ is one such tool, that can help you manage your listings and obtain last sold property transactions from the DLD. You can also use the Profolio™ mobile app that can help you manage your real estate business on the go.
These resources can help you improve your conversations with your clients, and guide them when making decisions. Being tech-savvy, or knowing how to use these tools is a crucial trait for real estate professionals today.
Being A Support System
A real estate agent wears many hats in their career; one of them is being your client’s support system as they go through the real estate process.
Although home-buying or selling are things that a successful agent sees almost daily, you must remember that this is not the case for your customer. Buying or selling a home can be emotional, so holding their hand through the process and alleviating their fears is essential.
Holding the client’s hand and acknowledging their worries fall under the job description of a successful agent.
Carefully marketing yourself as a brand that clients can rely on is essential for your career in real estate. Knowing what clients want and providing the services they’re looking for in a real estate professional will make you successful in the long run.
Agents must continue learning and striving for excellence. Hold yourself to a high standard of integrity, initiative, and innovation, and you’ll find that you easily exceed your clients’ expectations.
Take your career forward by exploring more resources for real estate professionals in our Content Corner on the Agent Portal. You can also join us for our comprehensive training for agents at Bayut Academy, our series of workshops for real estate agents in the UAE.