Marketing can play a vital role in your real estate career, helping you differentiate yourself from the competition and showcase your expertise and property listings.
One of the most effective approaches to marketing is a holistic approach, where you view your marketing tools (social media, emails, brochures, etc.) as interconnected, rather than separate entities for each type of prospect.
How do you implement this approach while creating a marketing plan? In this article, we share five tips every new real estate agent should know about marketing
Understanding Your Audience
Having a clear idea of your target demographics is essential when creating content. This means being aware of the specifics of your real estate market and audiences – such as their age group, occupation and interests. This clear separation can help when you’re creating content for your marketing material.
For example, if your target market is first-time homebuyers, ask yourself the following questions:
- Are they primarily families or single professionals?
- What age groups do they belong to?
- How much do they know about the real estate industry, on things like the mortgage approval process or property prices?
- What lifestyle do they seek with their homes?
Narrowing your niche and understanding your demographics can help when creating content.
Having A Consistent Tone
Avoid switching up your tone across social media platforms. If you’re opting for a conversational tone, maintain it throughout your emails, social media content and communications.
Alternatively, if you’re using a formal tone in the third person, maintain this consistently across your messaging. Having content with consistent messaging on each platform is a crucial branding exercise.
Improving Your Aesthetics
It’s not just about how knowledgeable you are; how you present your information matters.
Make sure your marketing material is in high resolution, as it reflects your service quality and your team’s skillfulness.
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Your visuals can help amplify your message, so use eye-catching imagery to appeal to your audiences. If you’re new to graphic design, we recommend checking out our templates on Canva to start creating incredible content for social media.
Using Multiple Channels
A common mistake made by new real estate agents is focusing on just one channel to market themselves or their listings.
Before we proceed, let’s define these marketing channels real estate agents have at their disposal:
- Portals – Bayut and dubizzle
- Emails
- Google ads (PPC advertisements)
- Monthly e-newsletters (via emails)
- Social media platforms: Facebook, Instagram, LinkedIn and Twitter
Out of these, let’s say your marketing strategy involves listings on Bayut and email campaigns (featuring in-depth data and analysis). Add monthly e-newsletters and social media posts which link to your listings on Bayut for a great overall media mix.
Using multiple channels in line with your brand can help you can increase your content’s reach and reinforce your message better.
Sharing Accurate Information
Make sure you share updated and accurate information in order to establish yourself as a real estate expert.
Last sold transaction data available from Bayut through Profolio™ can help you differentiate yourself from the competition and help you establish yourself as, not only the industry expert but as truthful, transparent and open.
The best marketing happens with constant learning and analysing the engagements you receive online and the leads you generate. Start your marketing journey with our customisable marketing toolkit for real estate agents.
If you’re looking for more innovative ways to market your real estate business, explore our library of resources in our Content Corner, on the Agent Portal. You can also join us for our interactive workshops at Bayut Academy, our in-house series of workshops for real estate professionals in the UAE.