With artificial intelligence prolifically simplifying tasks throughout multiple industries around the world, focus is switching to real estate and the potential impact this tidal wave of new technology is having on the property sector. In this edition of Industry Eye, we sit down with Rawan Haddad, the director of Driven Properties, to discuss the onset of artificial intelligence within the UAE’s thriving real estate market. Rawan discusses how her team utilises AI to enhance productivity and efficiency, and offers tips for agents to future-proof their careers.
How do you and your team currently feel about AI’s role in real estate? Do you see it as an opportunity or a threat?
At Driven Properties, we see AI as a major opportunity. When used wisely, it is a powerful tool that enhances how we serve clients, helps us make data-driven decisions and streamlines our operations.
In fact, we’re currently working on integrating AI assistants and tools across our operations teams, not just for agents. This reflects our mindset: we don’t see AI as a threat, but as a way to grow and scale more efficiently.
Do you think AI will replace real estate agents in the near future, or do you see it as something that enhances their role?
AI is here to support agents, not replace them. Real estate will always be a people-first business, since buyers and sellers see it as an emotional, high-value decision that requires trust and personal guidance. AI can absolutely enhance an agent’s role by handling repetitive tasks and surfacing insightful data more swiftly, but it can’t replace the human connection or strategic thinking that clients rely on.
Have your agents expressed concerns about AI replacing their jobs? How are you addressing those concerns?
It’s a valid concern and some agents were naturally hesitant at first. But once they saw how AI tools can help them save time by organising leads and identifying better opportunities, they began to embrace it. Importantly, our AI initiatives go beyond sales; we’ve launched AI-powered chatbots to improve client service and we’re upgrading our CRM to further assist our agents.
As for AI agents or digital avatars replacing humans, that’s not something we’re pursuing at Driven. We strongly believe the human element is irreplaceable in real estate. Trust, empathy, and nuanced understanding of client needs require real people. Technology should elevate people – not try to replace them.
Which parts of an agent’s job do you think are irreplaceable by AI, and which ones could be handled better with automation?
What’s irreplaceable? Relationship-building, understanding client psychology, guiding major decisions and negotiating complex deals. These are core to what agents do.
However, AI is extremely helpful when it comes to automating tasks such as lead scoring, listing updates, scheduling and market analysis. That’s why we’re investing in smart automation across both our sales and operational teams, so our people can focus on higher-value work.
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Do you feel clients value the human connection agents bring, or are they leaning more toward digital self-service experiences?
Clients absolutely still value the human connection. Digital tools are great for speed and access to information, but when it comes to making the final decision, especially on something as significant as a home or investment, they want expert guidance. A chatbot can’t walk you through market trends or negotiate a deal that fits your long-term goals. A good agent can.
If a buyer had access to advanced AI tools but no agent support, do you think they’d still feel confident making a purchase decision?
They might feel informed, but not necessarily confident. There’s a big difference between having data and knowing how to act on it. AI can present listings, pricing trends, and comparisons—but it can’t understand the client’s emotional drivers or tailor advice to their specific lifestyle or investment plan. That’s where a trusted advisor, or an agent, makes all the difference.
How has Bayut helped your agents stay relevant and competitive in a market where automation and self-service are becoming more common?
Bayut has been an important partner in helping our agents stay competitive. Their detailed reports and performance tools allow our team to operate with more clarity and confidence. The insights they provide help us combine data with strategy and that’s the edge agents need to stay ahead in today’s market.
What do you think the role of a real estate agent will look like in five years, with AI integrated into every part of the business?
In five years, real estate agents will operate more like strategic consultants, powered by AI but grounded in human insight. With automation taking care of the heavy lifting, agents will be free to focus on client relationships and offer tailored advice. The agents of the future will be tech-savvy, efficient and more valuable than ever.
At Driven, we believe the future of real estate lies in blending innovation with human connection. By integrating AI into both client-facing and operational systems, we’re adapting to change and we’re helping lead it. The agent of the future won’t be replaced; they’ll be empowered.
About Rawan Haddad
Rawan Haddad is a highly experienced director at Driven Properties with a distinguished career spanning over 15 years. She is a passionate professional with a proven record of success in delivering exceptional performance in sales and marketing management, account management, business planning and negotiation.
About Driven Properties
Established in 2012, Driven Properties has grown into a leading property brokerage, investment, and consultancy company. They offer a full spectrum of innovative and customisable property solutions and wealth management services to clients in the UAE and abroad.
With extensive local and international experience, their dedicated team of real estate agents in Dubai boast a portfolio of commercial, residential, retail and off-plan properties. Their property consultants are well-versed in the principles of the real estate market, negotiation, market analysis, property management and ethical conduct