A real estate newsletter can help showcase your professionalism and connect with your clients better. Although people receive several newsletters, not many elicit enough positive attention.
If you’re looking for ways to nail your real estate newsletter and make a statement, look no further!
In this article, we delve into ways you can spruce up your newsletter and stay in touch with your clientele.
You can also explore our templates to create stunning newsletters on Canva. Personalise these templates to match your brand and capture the attention of your potential clients.
The Benefits of Sending Out Newsletters
There are multiple reasons why every realtor should consider sending out real estate newsletters. These include:
- Stay in touch with your clients: The crux of real estate success is building relationships. Apart from the occasional sale, if you want your clients to remember your name and refer you, a newsletter is the way to go
- Increase traffic onto your website: Adding links to your Agent Profile on Bayut or your website can help increase traffic to these pages. By redirecting your clients to your Agent Profile or website, you can give them an idea of your properties in your inventory
- Personalises your marketing: Rather than sending unoriginal emailers out to your clients, tools like Canva helps you personalise your email templates based on your brand.
Things to Keep in Mind Before Creating a Newsletter
Use interesting subject lines
Have a subject line that tells the recipient your newsletter’s topic, without seeming overtly clickbait. Since it communicates the content of your newsletter, keep it crisp and simple.
You can elaborate and use your imagination in the content of the newsletter. Some good subject lines include:
- Your Guide to Property Prices in Dubai Marina
- When is the best time to list my property?
- Rental Trends in Arabian Ranches
- How to get your home Sale-Ready
A pro tip is to avoid using the word ‘newsletter’ in your title.
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Make your newsletter visually appealing
Your newsletter should also seem visually appealing to have your audiences interested in the content you’ve curated. Here are some tips to ensure that your real estate newsletter ticks all the boxes.
- Ensure the layout has enough white space. Avoid using blocks of text
- Use high-quality images that are related to the written content of your newsletter
- Create a newsletter using responsive design, or design that looks the same on both a desktop computer and a mobile screen.
Have quality content
The secret to having good content is achieving the three E’s: educate, entertain and endear. In other words, your content needs to add value to your clients, evoke their interest and promote goodwill.
If you are an area specialist looking to showcase your professionalism, create newsletters that can echo this. For example, you can detail the price trends in the area, rental trends, expected ROI and other information that may be of interest to your potential clients. Curate this information using transaction insights on Profolio™ for your real estate newsletter.
You can also have this information compiled from Bayut’s Building Guides and Area Guides. It can include highlights about the locality, such as the nearest shopping destinations, parks, restaurants and more
You can also include how-to tips for new homeowners, where you can also bring up your network of affiliate partners. In real estate, these include individuals with whom a partnership mutually benefits each other.
Some innovative ideas to spruce up your newsletters:
- A “listing of the week” or a featured listing that you want to highlight
- DIY Home renovation tips
- Renovations that can help increase the ROI of your property
- Before and after pictures of improved interiors
- Quizzes, riddles, crosswords or scrabble with real estate related topics
- Latest events in the area
Don’t forget to add a Call to Action, or an ending statement that tells your audience what to do after reading your newsletter. It could be asking them to visit your website, contact you for more details or share with their friends and family.
Create impressive real estate newsletters using our newsletter templates on Canva. If you are new to Canva, you can start your design journey using our comprehensive guide on Canva for realtors.
Elevate your customer service and explore more ways to stand out from the competition by attending our workshops for real estate professionals at Bayut Academy. We host in-depth trainings on skills that can take your career to the next level. You can also check out more resources for real estate agents in our Content Corner on the Agent Portal.