It’s an established fact that it is important for real estate agents in the UAE to regularly attract prospective customers in order to successfully convert them and build the pipeline of business. To help agents in the UAE gain exclusive insights from their peers in the industry, we sat down with Tanvir Jacob, the Head of Holiday Homes at AZCO Real Estate Brokers LLC to discuss the benefits of TruCheck™, Bayut’s exclusive property validation tool to attract potential clients. AZCO Real Estate Brokers LLC have also been recognised as the TruCheck™ Champions for three consecutive months, highlighting their commitment to providing customers with accurate, validated listings.
While TruCheck™ also helps property seekers to avoid fake listings, this authentication solution also helps agencies in many ways.
How can TruCheck™ benefit your real estate agency and help your listings capture the attention of potential buyers, sellers, tenants and landlords? Watch the full video below or keep reading to learn more! You can also check out our post on why AZCO believes property seekers should look out for listings with the TruCheck™ badge to build trust.
How did AZCO retain the title of TruCheck™ Champion for three consecutive months?
Validating property listings with TruCheck™ guarantees 5 times the number of leads and 20 times the impressions compared to other listings. This has been proven to be true, with several agencies in the region reporting higher leads and impressions on validated listings.
The team at AZCO have also experienced the benefits of TruCheck™ firsthand and have been actively encouraging their agents to validate their listings with this exclusive authentication solution.
Every agent in the AZCO team has been made aware of the link between getting higher leads and having the TruCheck™ badge on their listings, says Jacob. AZCO has also offered additional initiatives to agents who make the effort to TruCheck™ their listings on Bayut, to encourage more agents to validate their listings.
After knowing (and experiencing) the benefits of TruCheck™, the whole team of AZCO has remained steadfast in the use of this feature. With all these efforts, it is no surprise that AZCO continues to be the reigning TruCheck™ Champion for three consecutive months.
Why is AZCO keen on using TruCheck™ while posting listings?
The TruCheck™ badge has not just proved to help agencies get more leads for apartments and villas in Dubai and other parts of the UAE, but it can also open doors to business opportunities and lead to your business’ growth. Giving an example of how AZCO’s efforts to TruCheck™ their listings has increased their appeal among landlords and sellers Jacob explained how a number of landlords were reaching to out their team in order to list their properties with the TruCheck™ badge.

Have there been any changes in the number of leads with TruCheck™?
AZCO has seen an exponentially higher number of leads on their property listings which have been validated with the TruCheck™ badge, according to Jacob. TruCheck™ has also helped increase AZCO’s exposure in the market, with more landlords choosing to work with their team after seeing a higher number of authenticated property listings on Bayut.
How does TruCheck™ play a role in changing the misperceptions about real estate agents in the UAE?
According to Jacob, there has been a growing sentiment that the properties advertised by agents either have fake images or that they are no longer available. This perception has changed with TruCheck™ and built a level of trust between the agent and the property seeker. Now when a potential tenant sees an apartment in Dubai with the TruCheck badge, they feel more confident and hence instantly reach out to the agent.
What other features do you use on Bayut? Which one would you call a favourite among them?
Jacob shares that although he uses all the features available on Bayut for agents, his personal favourite is the Signature Listings. According to Jacob, using Signature Listings on a property has helped it to perform better and gain higher impressions, allowing it to be on top of the listings page.
About Tanvir Jacob
Tanvir Jacob is the Head of Holiday Homes and Property Management at AZCO Real Estate Brokers LLC. Jacob is focused on offering excellent services and help his clients make informed decisions on real estate.
ABOUT AZCO REAL ESTATE BROKERS LLC
Established in 2007, AZCO Real Estate Brokers LLC is an award-winning real estate agency in Dubai that specialises in commercial and residential properties for rent and sale. AZCO has a team of more than 90 professional brokers and consultants who have in-depth market knowledge about the UAE’s real estate sector.
We hope that as an agent, you continue to make the most of Bayut’s features and services to become successful in the UAE real estate market. At Bayut, we aim to constantly create innovative products for our partners to help them connect with their clients in the best way possible. Make use of these benefits of TruCheck™ on BayutPro to build a bond with your potential customers and increase your agency’s exposure.
You can also check out all the other benefits of BayutPro, our exclusive app for real estate agents.