In this edition of Industry Eye, we sat with Youssef Nabulsi, a Senior Real Estate Advisor at Huspy Dubai, to discuss the skills needed to excel in the real estate industry and his remarkable experience with TruBroker™. Specialising in Downtown Dubai, an immensely competitive area for an agent to stand out, we find out how Youssef overcame these challenges and rose to the top.
The Real Estate Road
After earning my masters in engineering, I embarked on a career in the field. I’d describe it as a structured and analytical environment, far off from the dynamic, people-driven industries I’d been craving to be a part of.
Real estate felt like it matched my ideal environment – I could apply my analytical skills and mindset to market data, pricing and investment potential, while building human relationships. Upon entering the Dubai real estate market, specifically Downtown Dubai, I realised this was where I could truly thrive.
Why TruBroker™
To me, TruBroker™ embodies performance and value, qualities I value. It is a recognition based on tangible results, not on the number of listings in my inventory.
In a city like Dubai, where buyers and sellers are spoilt for choice, standing out matters. The TruBroker™badge tells clients: ‘This is someone who’s been vetted, who has delivered results and who is committed to their craft’.
TruBroker™ gave me a platform to differentiate myself in this competitive market and show clients they’re working with a knowledgeable expert who takes the business seriously.
Challenges
One challenging aspect of being a Downtown Dubai agent is earning client trust. Property seekers in Downtown have higher expectations and you have to be on your A-game 24/7. This means being responsive and available, knowing the area inside and out and always putting the client first.
I began by learning about every building in Downtown, their layout and transaction history. This requires being present physically, emotionally and professionally to build expertise, which the clients can recognise in conversations with you. It takes focus and consistency to become an area specialist.
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With time, I became the agent that comes to mind with regard to properties with Burj Khalifa views or prime investment opportunities in Downtown Dubai. It made my marketing efforts more targeted, my lead quality higher and my conversion rate stronger. I didn’t have to chase leads, I’d attract them!
Then came the TruBroker™ badge. It helped me filter out low-intent leads and bring in more serious clients. They trust the badge and that trust shortens the sales cycle. Ever since I became a TruBroker™, I’ve noticed a significant improvement in both the volume and the seriousness of my leads.
I think sellers are also more inclined to work with TruBrokers™ because they want an agent on their side who knows how to price and position their property professionally, not just list it and hope for the best. The TruBroker™ badge communicates experience, reliability and results. It gives sellers the confidence that their asset is in expert hands.
Honestly, every time a client refers me to someone new and says, ‘I chose you because I saw you’re a TruBroker™’, it feels like a win. One standout moment was being recognised by a high-net-worth investor who had multiple agents, but chose to work exclusively with me because of the trust the badge inspired.
To agents looking to achieve the TruBroker™ badge, treat your area like your field of study. Show up every day. Learn from every client, every deal and every mistake. Build a personal brand around trust and knowledge and the badge will eventually follow. Don’t chase the badge, chase excellence and the badge will chase you.
About Youssef
Youssef Nabulsi is a Senior Real Estate Advisor at Huspy Dubai, specialising in Downtown Dubai. His approach is rooted in precision and building client relationships, with the goal of being a go-to expert in one of Dubai’s most iconic communities.
About Huspy Dubai
Huspy is redefining real estate in Dubai by combining technology, transparency and top-tier talent. Their mission is to deliver a seamless experience for buyers, sellers and agents, powered by real-time data and a strong agent network.