Brew up for the World of Coffee Dubai 2026!
Calling all coffee fanatics! World of Coffee Dubai (WOC) 2026 is all set to celebrate the love for caffeine. The much-awaited event is the premier coffee trade show for exhibitors and visitors from all over the world. WOC is an opportunity for coffee lovers to showcase their new products and become part of the Middle East’s emerging coffee industry. The show will be jam-packed and if you want to connect with buyers and sellers, this is your chance. Want to find out more? We’ve got the inside scoop!
All about World of Coffee Dubai: The Ultimate Coffee Celebration
Returning for its fifth edition, World of Coffee Dubai 2026 is the Middle East’s largest and most influential specialty coffee exhibition. The event is organised by Speciality Coffee Association (SCA). It will take place from 18th to 20th January 2026 at Dubai World Trade Centre,
The first-ever WOC was held in January 2022 and was quite a hit. This year, more than 450 global exhibitors are expected, reinforcing its role as a key gateway into the MENA coffee market.
The World of Coffee Dubai event connects producers, roasters, manufacturers, retailers and traders under one roof. Whether you are launching a product or exploring trends, this Dubai coffee exhibition delivers real value.
- Dates: 18th January to 20th January 2026
- Timings: 10:00 am – 05:00 pm
- World of Coffee Dubai location: Za’abeel Halls 1 ,4 ,5 and 6, Dubai World Trade Centre
EXHIBITION OPPORTUNITIES AT WOC 2026
Let’s look at the detailed exhibition opportunities you can make the most of at WOC 2026.
SPACE ONLY
You can book ‘Space Only’ for AED 2,000 per sq. m. You have to book a minimum area of 12 sq. m. to set up your stand any way you like. However, bookings are catered on a first come, first basis – so book now.
The exhibitors must pay a mandatory insurance fee to cover the third-party, public liability insurance. The cost of insurance will depend upon the various stand sizes.
Now, let’s see what you will get with Space Only.
- Four exhibitors’ staff badges for every 9 sq. m. of space
- 15% discount on stands built by DXB LIVE (this is exclusive for WOC Dubai 2025 exhibitors)
X-WALL SHELL SCHEME
With Shell Scheme, you can get a standard location at AED 780 per sq. m. with a minimum requirement of 9 sq. m. Here’s what you’ll get when you book Shell Scheme.
- Standard booth (9 sq. m. min)
- 1 round table and two chairs
- Three spotlights
- One waste bin and floor carpet
- Electricity 1kw and power socket
- Basic fascia with company name and booth number
- Four exhibitors’ booth staff badges
CUPPING ROOM
These rooms are the most vibrant part of WOC 2026. You can book the space to present your coffees to a select group of customers and tasters inside the room. Cupping Room offers a standard location for AED 2,000 per hour, and you’ll get the following amenities.
- Logo at the Cupping Room
- The sponsors will receive two entry badges for conference admission
- Machines and cupping equipment
- Exclusive cupping sessions
- Flexible options to choose from single or multiple time slots
BREW BAR
The Brew Bar is a dedicated place where skilled baristas will prepare your drinks. You can book your slot for AED 2,500 per 3 hours. The whole package includes the following.
- The sponsors will receive two entry badges
- Machines and cupping equipment
- Espresso section
- Brewing with cold brew section
- Allocated space to accommodate one barista
- Option to book multiple or single time slots
ROASTER VILLAGE
Roaster Village is a dedicated space where specialty coffee roasters in Dubai will meet customers. There will be a dedicated space to roast coffee beans, brew and taste them. Visitors will be able to see the latest trends in coffee handling, sourcing, brewing and more! The cost to book Roasters Village starts from AED 9,000. You’ll get the following facilities.
- One counter
- Two exhibitors’ booth staff badges
- Power connection
- Drainage
- Water
Things to Explore at World of coffee
Wondering what activities are available at World of Coffee Dubai? From live competitions to hands-on learning, each zone offers something for every coffee fan.
Exhibitions & Workshops
Curious about how great coffee is made? This zone brings together brands, cafés and coffee equipment exhibitors from around the world. Join talks, watch live demos and enjoy coffee workshops in Dubai where you might finally master that perfect latte at home.
UAE National Championships
One of the biggest highlights of the event is the UAE National Barista and Latte Art Championship. Feel the buzz as talented professionals compete in popular barista competitions in Dubai. From flawless espresso to eye-catching latte art, these championships show skill under pressure.
Best New Product Competition
Be the first to see what’s next in coffee innovation. Judged for quality and usefulness, the competition offers a glimpse into where coffee culture is heading next, from smart gadgets to sustainable innovations.
Coffee Design Award
Pretty cups, clever packaging and cafés you want to photograph. This award celebrates coffee that looks as good as it tastes. Wander through and admire designs that prove style and caffeine are a perfect match.
FAQs
Who should attend World of Coffee Dubai?
World of Coffee Dubai is ideal for café owners, roasters, baristas, suppliers and coffee traders. It is also a great experience for coffee lovers who want to learn more about brewing, tasting and the global coffee scene.
Are tickets required for World of Coffee Dubai?
Yes, tickets are required to attend the Dubai coffee exhibition and must be purchased through the official website.
- Single Day Pass: AED 120
- Three Day Pass: AED 310
- Group Passes: Discounted rates are available for groups of 10 or more upon request
Are there any unique cafes in Dubai?
Alchemy, Cafe Rider and SEVA Table are among the unique cafes in Dubai to enjoy a cup of coffee with a twist.
And that’s a wrap to our blog on one of the popular specialty coffee Dubai events. The smell of fresh coffee, the hiss of steaming milk and the chatter of passionate coffee lovers, World of Coffee Dubai is where it all comes together.
From home grown concepts to quirky ones, there is no shortage of cafes in Dubai that promise an experience beyond just a cup of coffee. No time to sit? These drive-thru coffee shops in Dubai make it simple to sip your favourite brew while staying on the move.
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