Alef Group was founded by Sheikh Khalid Sultan Al Qasimi in 2013. Headquartered in Sharjah UAE, Alef Group is a pioneer in developing premier lifestyle communities, destinations and experiences through investment and strategic joint ventures in Sharjah and beyond. Capitalizing on the consistent growth of the Emirate and its unique geographical position as the connecting link between Dubai and the Northern Emirates, Alef Group recognizes the exceptional potential of this evolving modern metropolis. Today, Alef Group is creating designed lifestyle experiences that acknowledge Sharjah’s growing inclination for contemporary community ambiances. The launch of Zero 6 Mall in May of 2018, introduced Sharjah to a first-of-its-kind go-to venue for families looking for unique entertainment, leisure, dining and fitness activities closer to home and under one roof. Al Mamsha by Alef Group is a new Dh3 billion community, spanning 3 million square feet. A designed lifestyle experience, what sets Al Mamsha apart in Sharjah’s current urban space is Al Mamsha's element of full-walkability, that enables residents and visitors to access the entire community conveniently on foot.