{"id":76525,"date":"2023-07-31T10:14:11","date_gmt":"2023-07-31T10:14:11","guid":{"rendered":"https:\/\/www.bayut.com\/agentportal\/?p=76525"},"modified":"2023-07-31T10:14:12","modified_gmt":"2023-07-31T10:14:12","slug":"all-about-hashtags-for-real-estate-agent","status":"publish","type":"post","link":"https:\/\/www.bayut.com\/agentportal\/all-about-hashtags-for-real-estate-agent\/","title":{"rendered":"Getting To Know #Hashtags: Increase Your Engagement To Dominate Social Media"},"content":{"rendered":"\n

We are sure the word hashtag is nothing new to you. For the last several years, the term has been thrown around the internet for its ability to increase reach, boost engagement and ultimately attract followers. <\/p>\n\n\n\n

Hashtags originally started on Twitter back in 2007 as a means to group content into categories. Today, brands and individuals alike all use hashtags to increase their reach, promote their content and even conduct research. <\/p>\n\n\n\n

But what is a hashtag? How does this one symbol magically do all these great things? In this piece, we dive into everything (yes, every single thing) you need to know about hashtags from the very basics, the types of hashtags, tools for hashtags and techniques you can use to make the most of hashtags on social media.<\/p>\n\n\n\n

What Is A Hashtag?<\/strong><\/h2>\n\n\n\n

Okay, we have used this word a lot so far (ten times if you\u2019re counting), so what is it? If you want to be technical, a hashtag is a metatag which starts with the hash (#) symbol. In simple terms, it’s a label used to categorise content on social media. Hashtags allow users to easily discover your posts on social media by making your content searchable on different platforms. Think of it as a mini search engine but for social media.\u00a0<\/p>\n\n\n\n

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Hashtags can get your post noticed by the algorithm<\/em><\/figcaption><\/figure>\n\n\n\n

Your Crash Course To Hashtags\u00a0<\/strong><\/h2>\n\n\n\n

The searchability of hashtags gives you the opportunity to organically grow your content and get in front of your target audience since users can look for content relating to any of their areas of interest. So let\u2019s say your niche is \u2018Luxury Villas in Dubai Hills Estate\u2019; using hashtags like #DubaiHillsEstate or\u00a0 #LuxuryLivingDubai will make your content pop up when a user looks up these topics.\u00a0<\/p>\n\n\n\n

However, simply adding hashtags to your post is not enough and in no way guarantees success. To perform best, you should start with a high-quality post and add only relevant and well-researched hashtags that your target audience will likely engage with. Using our example of luxury villas in Dubai Hills Estate, hashtags like #HouseForSale or #BeautifulProperty are less likely to bring traffic to your post.<\/p>\n\n\n\n

Today, all social media platforms (with the exception of Threads) use hashtags, each with its own restrictions. Here’s a quick breakdown of hashtag limitations on different channels:\u00a0<\/p>\n\n\n\n

  • Instagram<\/strong>: Up to 30 hashtags for posts and ten hashtags for stories<\/li>
  • Facebook<\/strong>: No restrictions; however, minimally focused hashtags are recommended\u00a0<\/li>
  • Twitter<\/strong>: No restrictions; however, tweets have a limit of 280 characters for regular accounts and 10,000 characters for verified accounts.<\/li>
  • LinkedIn: <\/strong>Similar to Facebook, there are no restrictions; however, minimally focused hashtags are recommended\u00a0<\/li>
  • YouTube: <\/strong>You can add up to 15 hashtags in a video description. Keep in mind that the first three hashtags will appear above the video title<\/li>
  • TikTok<\/strong>: No limit; however, TikTok captions are limited to 2,200 characters<\/li><\/ul>\n\n\n\n

    Categories Of Hashtags\u00a0<\/strong><\/h2>\n\n\n\n

    All clear with the basics? Now that you have a foundation on what hashtags are and how they are used let\u2019s explore the different types of hashtags. <\/p>\n\n\n\n

    All hashtags fall somewhere in the spectrum of short-tail hashtags <\/strong>to long-tail hashtags<\/strong>. What does this mean? Short-tail hashtags contain one to two words. They are very popular and extremely competitive. This includes hashtags like #Formula1, #ChristmasTree or #InteriorDesign. <\/p>\n\n\n\n

    On the other hand, long-tail hashtags <\/strong>use three or more words and are concentrated on a specific topic. They are not heavily searched but cater to a narrow, focused audience. <\/strong>This includes hashtags like #PrivateChefAbuDhabi or #DogParksInAlQuoz.\u00a0<\/p>\n\n\n\n

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    Hashtags help your posts get discovered easily<\/em><\/figcaption><\/figure>\n\n\n\n

    We have divided hashtags into seven different categories, as seen in Hashtag Funnel below (We see you starting to sweat, don\u2019t worry, they\u2019re easy).\u00a0<\/p>\n\n\n\n

    1. Industry<\/strong>: These hashtags are very general and face the highest competition – think MILLIONS of posts. They are very popular but your content is less likely to be found.\u00a0
      Examples: #RealEstate #Property #Houses\u00a0<\/li>
    2. Niche<\/strong>: These hashtags indicate the specific work you do or your specialities.\u00a0\u00a0
      Examples: #RealEstateAgent #LuxuryAparments #OffPlanVillas<\/li>
    3. Location\/Community<\/strong>: As the name suggests, this category is hashtags which contain a location and further narrow your niche.
      Examples: #TownhousesInTownSquare #AparmentsInEmaarBeachfront\u00a0<\/li>
    4. Brand<\/strong>: This category uses hashtags relating to your brand; this can be a brand name, slogan, or phrase you associate with your personal brand.
      Examples: #LuxuryByLuke #MrDubaiMarina #BayutUAE<\/li>
    5. Descriptive<\/strong>: These hashtags describe your post or who you are trying to reach.
      Examples: #ModernKitchenDesign #FirstTimeHomeBuyersSharjah\u00a0<\/li>
    6. Event<\/strong>: The final category includes events within your industry\/niche.
      Examples – #B3DXB2022 #StrongerTogetherAwards<\/li><\/ol>\n\n\n\n

      Here are some hashtag ideas to get you started:<\/p>\n\n\n