{"id":7061,"date":"2023-03-14T06:28:00","date_gmt":"2023-03-14T06:28:00","guid":{"rendered":"https:\/\/www.bayut.com\/agentportal\/?p=7061"},"modified":"2023-03-14T06:28:03","modified_gmt":"2023-03-14T06:28:03","slug":"customer-service-to-win-real-estate-game","status":"publish","type":"post","link":"https:\/\/www.bayut.com\/agentportal\/customer-service-to-win-real-estate-game\/","title":{"rendered":"Customer Service To Win The Real Estate Game"},"content":{"rendered":"\n<ul><li><a href=\"#def-ining\">What is Customer Service <\/a><\/li><li><a href=\"#s-ic\">The Six Levels of Customer Service<\/a><\/li><li><a href=\"#ga-me\">GAME Framework<\/a><\/li><\/ul>\n\n\n\n<p>To run a successful business, you need to nail three crucial aspects. These are &#8211; the product, its mode of delivery and the customer service involved.<br>When it comes to being a real estate agency in the UAE, your &#8216;product&#8217; and &#8216;mode of delivery&#8217; are the same as every other agent in the country, with the sales process not differing from agent to agent.<\/p>\n\n\n\n<p>Hence, the best way to set yourself apart is with good customer service. In this session of Bayut Academy, we delve into the definition of &#8216;good&#8217; customer service and ways you can impress your real estate clients in the UAE.<\/p>\n\n\n\n<h2 id=\"def-ining\"><strong>Defining Customer Service<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"640\" src=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-A-31-08-1024x640.jpg\" alt=\"customer service for real estate clients\" class=\"wp-image-7068\" srcset=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-A-31-08-1024x640.jpg 1024w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-A-31-08-300x188.jpg 300w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-A-31-08-768x480.jpg 768w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-A-31-08-640x400.jpg 640w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-A-31-08.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>As an agent, take a moment to understand your clients<\/em> <em>to offer them better customer service <\/em><\/figcaption><\/figure>\n\n\n\n<p>In the words of Ron Kaufman, customer service is defined as the act of taking action to provide value for someone else. <\/p>\n\n\n\n<p>This involves being attentive to your clients\u2019 needs and proactively taking action to ensure their needs are met. In order to make sure you provide value, it is essential that you understand your clients&#8217; needs.<\/p>\n\n\n\n<h2 id=\"s-ic\"><strong>The Six Levels of Customer Service<\/strong><\/h2>\n\n\n\n<p>Ron Kaufman has classified customer service into six levels. Let&#8217;s take a look at what each level looks like. Take a moment to identify where your level of customer service as a real estate agent stands and the ways you can go up a level. <\/p>\n\n\n\n<p><strong>Criminal Service: <\/strong>This is the lowest level of customer service, indicating that the customer&#8217;s basic requirements were not met. It usually involves the customer being frustrated and angry, ending with them filing a complaint or posting about their experience on social media. These customers will never work with this organisation or use the service again<\/p>\n\n\n\n<p><strong>Basic Service<\/strong>: Here, the client receives the bare minimum of what is expected from the business. At this level, the client is still disappointed with the service received but not angry enough to complain about it. <br>This client will likely not post about their dissatisfaction on social media and would not recommend the business to their friends.<\/p>\n\n\n\n<p><strong>Expected Service<\/strong>: At this level, the business provides an average level of service and meets the customers\u2019 expectations. This is the standard level of service expected in any industry and may not seem to stand apart to the client. <\/p>\n\n\n\n<p><strong>Desired Service<\/strong>: Customers usually expect to receive a standard of customer service above the norm, which comes under the desired level of service. The client is served in a way that they prefer and involves getting to know them on a personal level. <\/p>\n\n\n\n<p><strong>Surprising Service<\/strong>: This level of customer service exceeds the expectations of your client. This could be as simple as having an ice-chest of cold water in your car when driving your client to property viewings or offering last sold transaction data from Profolio\u2122. <\/p>\n\n\n\n<p><strong>Unbelievable Service<\/strong> \u2013 This is the highest level of service achievable. Clients are offered an unforgettable experience with incredible customer service. A business at this level offers customer service that goes beyond their needs, owing to a thorough understanding of their wants. In the long run, this leads to generating more referrals. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube_embed_wrapper alia_embed_wrapper\"><iframe title=\"The Six Levels of Customer Service For Real Estate Agents | Bayut Academy\" width=\"880\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/hgYAcHAxJLg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>One of the best ways to offer unbelievable service is to think about what you can provide your client right from the moment they get in touch with you. This is key to creating a great impression in their minds. <\/p>\n\n\n\n<h2 id=\"ga-me\">The &#8220;<strong>GAME&#8221; Framework<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"640\" src=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-B-31-08-1024x640.jpg\" alt=\"customer service for real estate agents\" class=\"wp-image-7070\" srcset=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-B-31-08-1024x640.jpg 1024w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-B-31-08-300x188.jpg 300w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-B-31-08-768x480.jpg 768w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-B-31-08-640x400.jpg 640w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/08\/customer-service-for-real-estate-B-31-08.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Better customer service as a real estate agent can help you attain more referrals<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u2018\u2018GAME\u201d is a four-step framework that can help you ensure you exceed your customer&#8217;s expectations. <\/p>\n\n\n\n<h3><strong>Greet<\/strong><\/h3>\n\n\n\n<p>The first impression your client has acts as a deciding factor in whether they would want to do business with you. As an agent, your greeting needs to convince your clients that you are a professional and are approachable. <\/p>\n\n\n\n<p>Try to always use the client&#8217;s name and be respectful while you talk to them. <\/p>\n\n\n\n<p>A good first greeting sounds like this: \u201cHello this Sarah with XYZ agency, how may I help you?\u201d&nbsp;<\/p>\n\n\n\n<h3><strong>Affirm<\/strong><\/h3>\n\n\n\n<p>Affirm that you understand what the client is looking for. <\/p>\n\n\n\n<p>\u201cSo, you are looking for a 2 bedroom in the Greens, close to the community centre and require a balcony, is that correct?\u201d<\/p>\n\n\n\n<h3><strong>Meet<\/strong><\/h3>\n\n\n\n<p>Once you understand what customers want, make sure you meet their expectations. The best way to do this is with open and honest communication. <\/p>\n\n\n\n<h3><strong>Exceed<\/strong><\/h3>\n\n\n\n<p>Exceeding expectations is what creates great customer service. Some ways you can do this is by working with other brokers to help your client find the ideal property, buying a housewarming gift or helping with mortgage providers. <\/p>\n\n\n\n<p>These actions can go a long way to help you build trust with your client and gain referrals, even if the sale does not go through. A client who receives a high level of customer service would be happy to recommend you to their family and friends.<\/p>\n\n\n\n<p>Find out how you can take your customer service skills to the next level by joining us for an interactive workshop at <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.bayut.com\/academy\" target=\"_blank\" rel=\"noreferrer noopener\">Bayut Academy<\/a>, where we delve deep into each topic for realtors. You can also explore a multitude of resources for agents in our <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.bayut.com\/agentportal\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Corner<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take your customer service for real estate clients to the next level and increase your referrals and closed deals. Delve into the six levels of customer service in real estate and understand ways you can excel in your approach.<\/p>\n","protected":false},"author":7,"featured_media":7067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[381],"tags":[],"category_group":[],"yst_prominent_words":[106,67],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Customer Service Tips for Real Estate Agents<\/title>\n<meta name=\"description\" content=\"Take your customer service for real estate clients to the next level and increase your referrals and closed deals. 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