{"id":6431,"date":"2023-12-08T13:37:28","date_gmt":"2023-12-08T13:37:28","guid":{"rendered":"https:\/\/www.bayut.com\/agentportal\/?p=6431"},"modified":"2023-12-08T13:37:30","modified_gmt":"2023-12-08T13:37:30","slug":"how-to-build-your-unique-personal-brand","status":"publish","type":"post","link":"https:\/\/www.bayut.com\/agentportal\/how-to-build-your-unique-personal-brand\/","title":{"rendered":"How To Build Your Unique Personal Brand"},"content":{"rendered":"\n<ul><li><a href=\"#de-fining\">Defining Yourself<\/a><\/li><li><a href=\"#aud-ience\">Understanding Your Audience<\/a><\/li><li><a href=\"#va-lues\">Your Values<\/a><\/li><li><a href=\"#stra-tegy\">Creating Your Strategy<\/a><\/li><\/ul>\n\n\n\n<p>Whether you are a brand new real estate agent or a seasoned professional, creating an irresistible personal brand can help you stand out from the crowd. Now you may be asking, \u2018what is a personal brand?\u2019 or \u2018can I have my own brand while representing my brokerage?\u2019 <\/p>\n\n\n\n<p>A personal brand is simply the \u201cact of creating a distinct professional reputation for yourself\u201d, according to the global management consulting firm, <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.kfadvance.com\/articles\/ building-personal-brand\" target=\"_blank\" rel=\"noreferrer noopener\">Korn Ferry<\/a>. Moreover, developing your professional reputation alongside your employer\u2019s brand can really increase your value in the marketplace! However, creating a unique, professional perception for yourself requires more than simply attaching a self-proclaimed \u2018influencer\u2019 title to your LinkedIn profile and writing some posts. It also entails committing time to self-reflect and develop a long-term strategy. <\/p>\n\n\n\n<h2 id=\"de-fining\">Defining Yourself<\/h2>\n\n\n\n<p>The first step towards creating your personal brand is to define yourself and your core skills. Remember, there is only ONE of you in the whole world, so don\u2019t sell yourself short. Using the example of the chart below, list your worth, skills and expertise that can \u201cpull\u201d clients to you<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"640\" src=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/07\/Body-Image-whats-your-brand-1024x640.jpg\" alt=\"values\" class=\"wp-image-6434\" srcset=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/07\/Body-Image-whats-your-brand-1024x640.jpg 1024w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/07\/Body-Image-whats-your-brand-300x188.jpg 300w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/07\/Body-Image-whats-your-brand-768x480.jpg 768w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/07\/Body-Image-whats-your-brand-640x400.jpg 640w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2021\/07\/Body-Image-whats-your-brand.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>                       <em>Figure out what your strengths are to craft your personal brand<\/em><\/figcaption><\/figure>\n\n\n\n<p>The main reason to engage in personal branding is to stay top of mind with quality content and a positive presence. Therefore, it is key that you understand and define your values. <\/p>\n\n\n\n<p>Also, think about what you want your future value to be and how you will get there. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>If you are still stuck, our personal branding statement exercise can help get you started.<\/p><p>Start by filling in the blanks below:<\/p><p>I help <strong><em><strong><em>______<\/em><\/strong><\/em><\/strong> (clients) by______________________(solving problem) which leads to <strong><em><strong><em>__<\/em><\/strong><\/em><\/strong>(outcome).<\/p><\/blockquote>\n\n\n\n<p>Example: <em>\u201cI help <strong>Dubai real estate searchers<\/strong> by<strong> offering transparent services<\/strong> which leads to <strong>finding the ideal property to match their personal style.<\/strong>\u201d<\/em> <\/p>\n\n\n\n<p>Then make it sound like you\u2026 <\/p>\n\n\n\n<p><em>Passionate about providing honest and transparent real estate services to find you the perfect property that reflects your style. Always connected, communication is key! <\/em><\/p>\n\n\n\n<h2 id=\"aud-ience\">Understanding Your Audience<\/h2>\n\n\n\n<p>The second step is to define your target audience. This could include first time homebuyers, new expats, families looking for villas in Dubailand or locals looking to buy in Umm Suqeim. <\/p>\n\n\n\n<p>At this stage, you should also assess whether your skills and passion suit the needs and requirements of your target audience. <\/p>\n\n\n\n<h2 id=\"va-lues\">Defining Your Values<\/h2>\n\n\n\n<p>The third step is to define what can you give of value. The best way of staying top of mind is to be present with quality and valuable content. Valuable content is not a series of \u201cfor sale\u201d and \u201cfor rent\u201d posts. Here are some examples of things you can give that are of value.<\/p>\n\n\n\n<ol><li><strong>First-time home-buyer meetups<\/strong>: \u201cMeet me at Costa Coffee the first Saturday of each month. I\u2019d love to buy you a cup of coffee and walk you through the entire purchase and mortgage process.\u201d <\/li><li><strong>Articles and Blogs<\/strong>: LinkedIn provides a great opportunity for you to promote your knowledge and professionalism through informative articles and blogs.<\/li><li><strong>Market reports:<\/strong> Bayut regularly provides market reports and this is your opportunity to add your perspective, \u201cI am a professional and I have a professional opinion about this.\u201d<\/li><\/ol>\n\n\n\n<h2 id=\"stra-tegy\">Your Strategy<\/h2>\n\n\n\n<p>The most important step is the strategy component. It is taking all of the above and creating a social media strategy to get the right content, to the right person, at the right time. To do this, you simply define your: goals, customers, channels, frequency and content. The main reason to engage in personal branding is to stay top of mind with quality content and a positive presence. <\/p>\n\n\n\n<p>Therefore, it is key that you understand and define your value. Also, think about what you want your future value to be and how you will get there. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>If you are still stuck, our personal branding statement exercise can help get you started. Start by filling in the blanks below: <\/p><p>I help __________________(clients) by______________________(solving problem) which leads to ______________(outcome). <\/p><\/blockquote>\n\n\n\n<p>It is worth noting that sales in any field is about emotions. This is amplified when it comes to real estate. People buy on emotions and then justify their purchase with logical and rational thoughts. <\/p>\n\n\n\n<p>Consider how you can appeal to this golden nugget of information. Nike is probably the quintessential example for connecting emotionally with consumers through their <em>\u201cJust Do It\u201d<\/em> campaign. <\/p>\n\n\n\n<p>Consider tag lines that can you help you connect emotionally with your target audience. \u201cAlways connected, communication is key\u201d is an example. (others: \u201cPassionate about Dubai after 25 years of living as an expat. Let me share my experience and passion for service with you.\u201d \u201cConnected, honest, transparent and I always pick up my phone.\u201d)<\/p>\n\n\n\n<p>Perhaps you have read this far and have decided, \u201cthis is not for me, personal branding.\u201d Be aware that everyone has a personal brand and this could be negative, positive or even neutral. Your personal brand today is made up of:<\/p>\n\n\n\n<ul><li>Your posts online<\/li><li>Your property listings<\/li><li>Your email and WhatsApp messages <\/li><li>Your professionalism on the phone <\/li><li>Video content you promote <\/li><li>Responses to social media <\/li><\/ul>\n\n\n\n<p>We encourage you to take a critical look at your current brand and ask yourself, \u201ccould I improve this?\u201d<br>The great news is you can guide and actively be in control of your personal brand. Start with the steps above and join us for an interactive session at <a href=\"https:\/\/www.bayut.com\/academy\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Bayut Academy<\/a> to further build your personal brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Define your values and create your personalised brand statement to enhance your career. We share a step by step guide to this craft.<\/p>\n","protected":false},"author":7,"featured_media":6442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[379],"tags":[],"category_group":[],"yst_prominent_words":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build your own unique personal brand<\/title>\n<meta name=\"description\" content=\"Define your values and create your personalised brand statement to enhance your career. 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