{"id":10335,"date":"2022-02-28T12:59:47","date_gmt":"2022-02-28T12:59:47","guid":{"rendered":"https:\/\/www.bayut.com\/agentportal\/?p=10335"},"modified":"2022-03-01T12:14:40","modified_gmt":"2022-03-01T12:14:40","slug":"identify-your-target-market-tips-for-real-estate-brokers-in-the-uae","status":"publish","type":"post","link":"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/","title":{"rendered":"Identify Your Target Market"},"content":{"rendered":"\n<ul><li><a href=\"#target-market\">Your Target Market<\/a><\/li><li><a href=\"#target-audience\">Identifying Your Target Audience<\/a><\/li><li><a href=\"#niche-establish\">Establishing Yourself In Your Niche<\/a><\/li><\/ul>\n\n\n\n<p>Identifying who you plan on catering to is one of the first steps to success as a real estate agent. In this popular session at Bayut Academy, we share the secrets to mastering this useful skill, from targeting your market to targeting your audiences out of your niche and more.&nbsp;<\/p>\n\n\n\n<p>Dubai is a land of opportunities. With its growing population of expats and remarkable potential in foreign investment, it can be a landmine of growth for real estate agents who have a well-defined target market. But the harsh reality is that diving into your real estate career without a plan is not going to net you the results you desire.&nbsp;<\/p>\n\n\n\n<p>A common mistake new realtors tend to make is rolling with a generic strategy. Or:<\/p>\n\n\n\n<ul><li>Trying to take on multiple roles<\/li><li>Catering to all types of clients<\/li><li>Catering to all neighbourhoods<\/li><\/ul>\n\n\n\n<p>But this strategy has its own limitations. These include:&nbsp;<\/p>\n\n\n\n<ul><li>Not giving you the space needed to specialise&nbsp;<\/li><li>Limits your expertise<\/li><li>Provides less of a competitive advantage<\/li><li>Can result in mismanagement of time and effort<\/li><\/ul>\n\n\n\n<p>What approach works better? We\u2019d recommend the <strong>Specialist Approach<\/strong>. It involves three steps:&nbsp;<\/p>\n\n\n\n<ol><li>Identify your target market<\/li><li>Cater to your target audience<\/li><li>Establish yourself in your niche<\/li><\/ol>\n\n\n\n<p>Why go for the specialist approach?&nbsp;<\/p>\n\n\n\n<ul><li>It is a more meaningful and impactful approach<\/li><li>You can connect with your clients easily<\/li><li>Helps with a seamless initial qualification<\/li><li>Personalises your first interaction<\/li><li>Channels your time and energy toward high potential clients.&nbsp;<\/li><\/ul>\n\n\n\n<p>Now let\u2019s go through the step-by-step process of understanding the Specialist Approach.&nbsp;<\/p>\n\n\n\n<h2 id=\"target-market\"><strong>Identifying Your Target Market<\/strong><\/h2>\n\n\n\n<h3><strong>What Is A Target Market?&nbsp;<\/strong><\/h3>\n\n\n\n<p>A target market is a group of customers with shared similarities who have been identified as the most likely buyers of a product or service. There are two approaches to identify your real estate target market:&nbsp;<\/p>\n\n\n\n<ul><li>CUSTOMER FOCUS&nbsp;<\/li><li>LOCATION FOCUS<\/li><\/ul>\n\n\n\n<h3><strong>Customer Focus<\/strong><\/h3>\n\n\n\n<p>This approach involves segmenting your potential customers under four broad categories:&nbsp;<\/p>\n\n\n\n<ul><li>First-time homebuyers: Usually families looking to buy their first home<\/li><li>Investors: Buyers seeking income property&nbsp;<\/li><li>Luxury buyers: Buyers focused on purchasing luxury properties&nbsp;<\/li><li>Upgraders: Individuals looking to upgrade from a rental home to buying a home, or who want to live in a bigger (or better) house.<\/li><\/ul>\n\n\n\n<h3><strong>Location Focus<\/strong><\/h3>\n\n\n\n<p>For some individuals, location takes priority. This means, as a realtor, you will be focusing on aspects such as&nbsp;<\/p>\n\n\n\n<ul><li>Community<\/li><li>Sub-community<\/li><li>Apartment living<\/li><li>Townhouse or villa living<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"640\" src=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/03\/Identify-your-target-market-Cover-01-03-1024x640.jpg\" alt=\"\" class=\"wp-image-10421\" srcset=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/03\/Identify-your-target-market-Cover-01-03-1024x640.jpg 1024w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/03\/Identify-your-target-market-Cover-01-03-300x188.jpg 300w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/03\/Identify-your-target-market-Cover-01-03-768x480.jpg 768w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/03\/Identify-your-target-market-Cover-01-03-640x400.jpg 640w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/03\/Identify-your-target-market-Cover-01-03.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>You can identify your target market with two approaches: location or customer focus<\/em><\/figcaption><\/figure>\n\n\n\n<p>Now that you know what both focuses look like, let\u2019s take a look at the attributes of each:<\/p>\n\n\n\n<h3>Attributes Of <strong>Customer Focus<\/strong><\/h3>\n\n\n\n<ul><li>Purpose of purchase<\/li><li>Demographics of clients<\/li><li>Profession of clients<\/li><\/ul>\n\n\n\n<h3>Attributes Of <strong>Location Focus&nbsp;<\/strong><\/h3>\n\n\n\n<ul><li>You are selling a lifestyle<\/li><li>You are selling a dream&nbsp;<\/li><li>You are selling \u2018community living\u2019<\/li><\/ul>\n\n\n\n<p>Think about the attributes you associate with each category and list them down. Here are some examples:&nbsp;<\/p>\n\n\n<style>table#tableTopHeader812864,#tableTopHeader812864 td,#tableTopHeader812864 th,#tableTopHeader812864 caption{border:0;}#tableTopHeader812864 th[scope=\"row\"]{text-align: left;}#tableTopHeader812864 .mobile{display: none;}#tableTopHeader812864 .content td{text-align: center;}#tableTopHeader812864 .content td{padding: 10px 0;}#tableTopHeader812864 .content:nth-child(even) {background-color: #f7f7f7;}#tableTopHeader812864 .content:nth-child(odd) {background-color: #D1EDE1;}#tableTopHeader812864 th[scope=\"col\"]{text-align:center;}#tableTopHeader812864 th[scope=\"col\"] div:nth-child(1){border-top: 2px solid #000000;display: inline-block;border-bottom: 2px solid #000000;padding: 2px 5px 3px;margin-bottom: 10px;}@media only screen and (max-width: 600px) {#tableTopHeader812864 th[scope=\"row\"],#tableTopHeader812864 td {display: block;}#tableTopHeader812864 th[scope=\"row\"]{text-align: center; padding: 20px 0 10px;}#tableTopHeader812864 .desktop{display: none;}#tableTopHeader812864 .mobile{display: block;}.#tableTopHeader812864 content td div:nth-child(1),#tableTopHeader812864 .content td div:nth-child(2){display: inline-block; width: calc(50% - 10px); padding: 5px; vertical-align: top; text-align: left;}#tableTopHeader812864 .col-head{font-weight: bold; padding: 10px 0 5px;}#tableTopHeader812864 .content td{padding: 10px 0; margin: 10px; background-color: #ffffff;}#tableTopHeader812864{border-spacing: 0 15px;}}<\/style>\n<table width=\"100%\" border=\"0\" cellspacing=\"2\" cellpadding=\"0\" id=\"tableTopHeader812864\" class=\"datatabletopheadfilled\" dir=\"ltr\">\n<tbody>\n<tr class=\"header desktop\"><\/tr>\n<tr class=\"header desktop\">\n<th scope=\"col\">\n<div class=\"col-head\">First Time Home Buyer<\/div>\n<\/th>\n<th scope=\"col\">\n<div class=\"col-head\">Investors<\/div>\n<\/th>\n<th scope=\"col\">\n<div class=\"col-head\">Upgraders<\/div>\n<\/th>\n<th scope=\"col\">\n<div class=\"col-head\">Luxury Buyers<\/div>\n<\/th>\n<\/tr>\n<tr class=\"content\">\n<td>\n<div class=\"mobile col-head\">First Time Home Buyer<\/div>\n<div class=\"values\">Requires expert guidance<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Investors<\/div>\n<div class=\"values\">Seeks in-demand locations<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Upgraders<\/div>\n<div class=\"values\">Occupied with their personal lives<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Luxury Buyers<\/div>\n<div class=\"values\">Often owns multiple properties <\/div>\n<\/td>\n<\/tr>\n<tr class=\"content\">\n<td>\n<div class=\"mobile col-head\">First Time Home Buyer<\/div>\n<div class=\"values\">Thorough with specific requirements <\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Investors<\/div>\n<div class=\"values\">Looks for proximity to landmarks<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Upgraders<\/div>\n<div class=\"values\">Seeks safety, security, larger spaces and additional storage spaces <\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Luxury Buyers<\/div>\n<div class=\"values\">Often only concerned about net ROI or capital appreciation or both<\/div>\n<\/td>\n<\/tr>\n<tr class=\"content\">\n<td>\n<div class=\"mobile col-head\">First Time Home Buyer<\/div>\n<div class=\"values\">Commits to extensive research beforehand<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Investors<\/div>\n<div class=\"values\">Aims for high ROI and is price sensitive<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Upgraders<\/div>\n<div class=\"values\">Familiar with locations<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Luxury Buyers<\/div>\n<div class=\"values\">Unique features in property appeals to them if it helps with ROI<\/div>\n<\/td>\n<\/tr>\n<tr class=\"content\">\n<td>\n<div class=\"mobile col-head\">First Time Home Buyer<\/div>\n<div class=\"values\">Needs property in specific locations<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Investors<\/div>\n<div class=\"values\">Looks for incentives on purchase<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Upgraders<\/div>\n<div class=\"values\">Specific with their requirements<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Luxury Buyers<\/div>\n<div class=\"values\">Pays attention to detail &amp; data<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<p>If you\u2019re a rookie real estate agent, what exactly do you focus on? Read on to find out our recommendation:<\/p>\n\n\n\n<h2><strong>Our Recommendation: A Hybrid Approach<\/strong><\/h2>\n\n\n\n<p>This approach involves combining both customer and location focussed approaches. We believe it\u2019s a more \u201cholistic\u201d approach to identifying your target market.&nbsp;<\/p>\n\n\n\n<p>To break this down, you basically focus on specific locations and customers, being as detailed as possible about both. For example,&nbsp;<\/p>\n\n\n\n<p><em>I am targeting all <\/em><strong><em>first-time homebuyers<\/em><\/strong><em> within <\/em><strong><em>Villanova by Dubai Properties<\/em><\/strong><em>. I will be focussing on <\/em><strong><em>Amaranta and La Rosa Clusters<\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<p>Compare that with<\/p>\n\n\n\n<p><em>I am targeting all first-time homebuyers in Dubai<\/em><\/p>\n\n\n\n<p>Notice how, by specifying the customers, the community and the sub-community you\u2019re targeting, you have a better plan of action. This will make your work much easier.<\/p>\n\n\n\n<h3>Activity Time! <\/h3>\n\n\n\n<p>Let us now get more in-depth, by identifying <strong>your<\/strong> Target Audience. <\/p>\n\n\n\n<p>Begin by listing your <strong>segment<\/strong> &#8211; the property types and the locations you&#8217;re planning on targeting.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Geographic Locations<\/strong><\/td><td><strong>Property Types<\/strong><\/td><\/tr><tr><td>1. <br>2. <\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><br>Then, jot down what you believe are your <strong>competitive advantages<\/strong> when selling. This could be, the languages you speak, your age, lifestyle or work background. Move on to listing out your passions or interests, the social groups you&#8217;re a part of and if you have any specific customers you&#8217;d like to cater to. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Your own Demographics<\/strong><\/td><td><strong>Your passions\/interests<\/strong><\/td><\/tr><tr><td>Languages spoken: <br>Age: <br>Lifestyle: <br>Work Background:<\/td><td><strong>\u25cf<\/strong><br><strong>\u25cf<\/strong> <br><strong>\u25cf<\/strong><\/td><\/tr><tr><td><strong>Are you a member of any social groups or communities?<\/strong><\/td><td><strong>Are you passionate about or interested in serving a specific type of customer?<\/strong><\/td><\/tr><tr><td><strong>\u25cf<\/strong> <br><strong>\u25cf<\/strong> <br><strong>\u25cf<\/strong><\/td><td><strong>\u25cf<\/strong> <br><strong>\u25cf<\/strong> <br><strong>\u25cf<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Now it&#8217;s time to <strong>look for opportunities<\/strong>. Opportunities can come from anywhere, such as market conditions, specific communities or events. There&#8217;s always opportunity if you look for it. <\/p>\n\n\n\n<p>List the opportunities available around you today and how you could take advantage of them.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>What is the opportunity?<\/strong><\/td><td><strong>How do you think you can take advantage of it?<\/strong><\/td><\/tr><tr><td>Market Condition: <br>Sellers Market?&nbsp;<br>Buyers Market?<\/td><td><br><\/td><\/tr><tr><td>New Communities: <br>New Handover?&nbsp; <br>New Launches?<\/td><td><br><\/td><\/tr><tr><td>Events:<br>Golf Championships?<br>Trade Events?<br>Political Events?<\/td><td><br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>You now can narrow down your target market. <\/p>\n\n\n\n<p><strong>Describe your Target Market in a short sentence <\/strong><em>Ex: Holiday Home Buyers looking for High ROI in Emaar Beachfront<\/em><\/p>\n\n\n\n<p><strong>My Target Market: ____________________________________________________<\/strong><\/p>\n\n\n\n<p>Part 2 of this exercise is <strong>catering to your target audience<\/strong>. Fill in the ways you can capture your target audience. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Brief description of your target customer:<\/strong><\/td><td>Age Group: <br>Occupation:<br> Interest: <br>Lifestyle:&nbsp;<br><\/td><\/tr><tr><td><strong>What is their main goal?<\/strong><\/td><td>Return on Investment <br>Capital Gain <br>Self-Use<br><\/td><\/tr><tr><td><strong>What do they value?<\/strong><\/td><td>Unit Specifications <br>Price Value for Money <br>Unique features<\/td><\/tr><tr><td><strong>Where are you most likely to find them?<\/strong><\/td><td><em>Online \u2013&nbsp;<\/em><br><br><br><em>Offline \u2013<\/em><br><br><br><br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Here, fill in the fields below the ways you can <strong>position yourself in your target market<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Study Your Niche<\/strong><\/td><td><strong>Educate Your Target Market<\/strong><\/td><\/tr><tr><td><strong>UNIT DETAILS<\/strong> <br>The total number of units:&nbsp; <br>Type of units: <br>How many different types of units: <br>How many units of each type:<br><br><strong>ROAD CONNECTIVITY<\/strong><br>Road Connectivity:<br>Closest Landmark: <br>Nearest Schools: <br>Nearest Hospitals: <br>Nearest Shopping Mall: <br>Community Shopping Mall:<br><br><strong>COMMUNITY FACILITIES AND AMENITIES:<\/strong> <br>Swimming Pool (Adults): <br>Swimming Pool (Children): <br>Fitness Centre: <br>Children\u2019s Playground: <br>Dog Park: <br>Tennis Court: <br>Basketball Court: <br>Football Pitch: <br>Cycling Track:<br><br><strong>PRICE DETAILS<\/strong> <br>Average price per square foot:&nbsp; <br>Expected ROI:&nbsp; <br>Average Annual Rent: Average Sale Price:<br>Last 6 Months Transaction Details:<br><\/td><td><em>How will you spread your knowledge and capture demand covering the following topics:<\/em><br><strong>\u25cf<\/strong><strong>UNIT DETAILS<\/strong><br><strong>\u25cf<\/strong><strong>CONNECTIVITY<\/strong><br><strong>\u25cf<\/strong><strong>COMMUNITY FACILITIES &amp; AMENITIES<\/strong><br><br><br><strong>\u25cf<\/strong><strong>PRICE DETAILS &amp; TRANSACTION DETAILS (6 MONTHS)<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"target-audience\"><strong>Target Audience<\/strong><\/h2>\n\n\n\n<p>Your target audience is more specific than a <em>target market. <\/em>It can be understood as a pre-defined customer, which includes:&nbsp;<\/p>\n\n\n\n<ul><li>Demographic information<\/li><li>Behavioural patterns<\/li><li>Beliefs and internal desires&nbsp;<\/li><\/ul>\n\n\n\n<p>Basically, you are looking at the person as a whole, rather than just their budget or the number of bedrooms they want.&nbsp;<\/p>\n\n\n\n<p>How do you identify your customer? You could fill in their profile by taking the following steps:&nbsp;<\/p>\n\n\n\n<ul><li>Know their goals&nbsp;<\/li><li>Recognise their values<\/li><li>Understand their behaviour<\/li><li>Identify their challenges<\/li><li>Prepare for objections&nbsp;<\/li><\/ul>\n\n\n\n<h2 id=\"niche-establish\"><strong>Position Yourself And Build Your Presence<\/strong><\/h2>\n\n\n\n<ul><li>Demonstrate your expertise in your niche<\/li><li>Provide<strong> <\/strong>value&nbsp;<\/li><li>Educate your target audience<\/li><li>Create content that is meaningful to your target customers<\/li><li>Walk the talk<\/li><li>Be consistent with your presence and efforts<\/li><\/ul>\n\n\n\n<p>Remember, your goal is not to be just another salesperson, but rather be a consultant and provide value to your clients. This is what leads to referrals and success in real estate.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve narrowed down the golden rules of the<strong> specialist approach<\/strong><\/p>\n\n\n\n<ul><li>Commit to research<\/li><li>Consider your competitive advantage<\/li><li>Look for opportunities&nbsp;<\/li><li>Be consistent with your efforts and presence&nbsp;<\/li><\/ul>\n\n\n\n<p>Now it&#8217;s time for the real question: ARE YOU A BUYER\u2019S AGENT OR A SELLER\u2019S AGENT<\/p>\n\n\n<style>table#tableTopHeader702758,#tableTopHeader702758 td,#tableTopHeader702758 th,#tableTopHeader702758 caption{border:0;}#tableTopHeader702758 th[scope=\"row\"]{text-align: left;}#tableTopHeader702758 .mobile{display: none;}#tableTopHeader702758 .content td{text-align: center;}#tableTopHeader702758 .content td{padding: 10px 0;}#tableTopHeader702758 .content:nth-child(even) {background-color: #f7f7f7;}#tableTopHeader702758 .content:nth-child(odd) {background-color: #D1EDE1;}#tableTopHeader702758 th[scope=\"col\"]{text-align:center;}#tableTopHeader702758 th[scope=\"col\"] div:nth-child(1){border-top: 2px solid #000000;display: inline-block;border-bottom: 2px solid #000000;padding: 2px 5px 3px;margin-bottom: 10px;}@media only screen and (max-width: 600px) {#tableTopHeader702758 th[scope=\"row\"],#tableTopHeader702758 td {display: block;}#tableTopHeader702758 th[scope=\"row\"]{text-align: center; padding: 20px 0 10px;}#tableTopHeader702758 .desktop{display: none;}#tableTopHeader702758 .mobile{display: block;}.#tableTopHeader702758 content td div:nth-child(1),#tableTopHeader702758 .content td div:nth-child(2){display: inline-block; width: calc(50% - 10px); padding: 5px; vertical-align: top; text-align: left;}#tableTopHeader702758 .col-head{font-weight: bold; padding: 10px 0 5px;}#tableTopHeader702758 .content td{padding: 10px 0; margin: 10px; background-color: #ffffff;}#tableTopHeader702758{border-spacing: 0 15px;}}<\/style>\n<table width=\"100%\" border=\"0\" cellspacing=\"2\" cellpadding=\"0\" id=\"tableTopHeader702758\" class=\"datatabletopheadfilled\" dir=\"ltr\">\n<tbody>\n<tr class=\"header desktop\"><\/tr>\n<tr class=\"header desktop\">\n<th scope=\"col\">\n<div class=\"col-head\">Buyer\u2019s Agent<\/div>\n<\/th>\n<th scope=\"col\">\n<div class=\"col-head\">Seller\u2019s Agent<\/div>\n<\/th>\n<\/tr>\n<tr class=\"content\">\n<td>\n<div class=\"mobile col-head\">Buyer\u2019s Agent<\/div>\n<div class=\"values\">You choose the best property based on what\u2019s available on the market<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Seller\u2019s Agent<\/div>\n<div class=\"values\">Markets a property for sale and ensures it is professionally advertised<\/div>\n<\/td>\n<\/tr>\n<tr class=\"content\">\n<td>\n<div class=\"mobile col-head\">Buyer\u2019s Agent<\/div>\n<div class=\"values\">Offers property investment advice<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Seller\u2019s Agent<\/div>\n<div class=\"values\">Conducts a market appraisal based on recent sales<\/div>\n<\/td>\n<\/tr>\n<tr class=\"content\">\n<td>\n<div class=\"mobile col-head\">Buyer\u2019s Agent<\/div>\n<div class=\"values\">Determines the value of property <\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Seller\u2019s Agent<\/div>\n<div class=\"values\">Provides maximum exposure of availability<\/div>\n<\/td>\n<\/tr>\n<tr class=\"content\">\n<td>\n<div class=\"mobile col-head\">Buyer\u2019s Agent<\/div>\n<div class=\"values\">Negotiates the best prices and terms on behalf of the buyers<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Seller\u2019s Agent<\/div>\n<div class=\"values\">Creates exposure amongst buyers and buyers agents &amp; negotiates he best prices and terms on behalf of the seller<\/div>\n<\/td>\n<\/tr>\n<tr class=\"content\">\n<td>\n<div class=\"mobile col-head\">Buyer\u2019s Agent<\/div>\n<div class=\"values\">Arranges inspections and viewings of homes<\/div>\n<\/td>\n<td>\n<div class=\"mobile col-head\">Seller\u2019s Agent<\/div>\n<div class=\"values\">Guides a seller through a complex selling process<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<p>If you\u2019re wondering what these are, a buyer\u2019s agent protects the buyer\u2019s interest; a seller\u2019s agent protects the seller\u2019s interest.&nbsp;<\/p>\n\n\n\n<p>We recommend a 60:40 approach, i.e, one where you spend 60% of your time focusing on the specialist approach and 40% on activities that work best for you. This could be either learning new skills or about a new area, prospecting or networking. Take your time out to see what works best.&nbsp;<\/p>\n\n\n\n<p>To summarise this session, the ideal start to your career is shifting your approach from being a salesperson to someone who provides value to your clientele. Focus on building relationships and your network, while positioning yourself as an expert.<\/p>\n\n\n\n<p>Join us for our next session at<a href=\"https:\/\/www.bayut.com\/academy\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"> Bayut Academy<\/a> to equip yourself with the skills that can take your real estate career forward. You can also check out our <a href=\"https:\/\/www.bayut.com\/agentportal\/blog\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Content Corner<\/a>, where we share all the tips and tools that can help you achieve your career goals.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How well do you know your customers? We delve into an in-depth understanding of target markets, target audiences and establishing yourself in your niche. <\/p>\n","protected":false},"author":7,"featured_media":10374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[381],"tags":[],"category_group":[],"yst_prominent_words":[200],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identify Your Target Market - Tips For Real Estate Brokers In The UAE<\/title>\n<meta name=\"description\" content=\"We delve into an in-depth understanding of target market, target audiences and establishing yourself in your niche.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identify Your Target Market - Tips For Real Estate Brokers In The UAE\" \/>\n<meta property=\"og:description\" content=\"We delve into an in-depth understanding of target market, target audiences and establishing yourself in your niche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/\" \/>\n<meta property=\"og:site_name\" content=\"Agent Portal\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-28T12:59:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-01T12:14:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Identify-your-target-market-Cover-28-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#organization\",\"name\":\"Bayut\",\"url\":\"https:\/\/www.bayut.com\/agentportal\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2020\/08\/bayut-logo-green.png\",\"width\":800,\"height\":216,\"caption\":\"Bayut\"},\"image\":{\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#website\",\"url\":\"https:\/\/www.bayut.com\/agentportal\/\",\"name\":\"Agent Portal\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.bayut.com\/agentportal\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Identify-your-target-market-Cover-28-02.jpg\",\"width\":1440,\"height\":625,\"caption\":\"Identify your tagret market\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/#webpage\",\"url\":\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/\",\"name\":\"Identify Your Target Market - Tips For Real Estate Brokers In The UAE\",\"isPartOf\":{\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/#primaryimage\"},\"datePublished\":\"2022-02-28T12:59:47+00:00\",\"dateModified\":\"2022-03-01T12:14:40+00:00\",\"description\":\"We delve into an in-depth understanding of target market, target audiences and establishing yourself in your niche.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#\/schema\/person\/8bf81f62e30ca89ba7de03cb7b18f8d2\"},\"headline\":\"Identify Your Target Market\",\"datePublished\":\"2022-02-28T12:59:47+00:00\",\"dateModified\":\"2022-03-01T12:14:40+00:00\",\"commentCount\":0,\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bayut.com\/agentportal\/identify-your-target-market-tips-for-real-estate-brokers-in-the-uae\/#primaryimage\"},\"articleSection\":\"From The Academy\",\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#\/schema\/person\/8bf81f62e30ca89ba7de03cb7b18f8d2\",\"name\":\"Anjali Sudarsan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.bayut.com\/agentportal\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5b5a8f48fcbb4ad8a3bda75e2f8f4bbd?s=96&d=mm&r=g\",\"caption\":\"Anjali Sudarsan\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/posts\/10335"}],"collection":[{"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/comments?post=10335"}],"version-history":[{"count":20,"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/posts\/10335\/revisions"}],"predecessor-version":[{"id":10423,"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/posts\/10335\/revisions\/10423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/media\/10374"}],"wp:attachment":[{"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/media?parent=10335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/categories?post=10335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/tags?post=10335"},{"taxonomy":"category_group","embeddable":true,"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/category_group?post=10335"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.bayut.com\/agentportal\/wp-json\/wp\/v2\/yst_prominent_words?post=10335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}