{"id":10235,"date":"2024-01-30T07:02:20","date_gmt":"2024-01-30T07:02:20","guid":{"rendered":"https:\/\/www.bayut.com\/agentportal\/?p=10235"},"modified":"2024-01-31T10:26:54","modified_gmt":"2024-01-31T10:26:54","slug":"social-media-trends-for-real-estate-agents","status":"publish","type":"post","link":"https:\/\/www.bayut.com\/agentportal\/social-media-trends-for-real-estate-agents\/","title":{"rendered":"Social Media Trends For 2024: The Real Estate Version"},"content":{"rendered":"\n<ul><li><a href=\"#post-short-videos\">Short Videos For Social Media<\/a><\/li><li><a href=\"#using-multiple-channels\">Using Multiple Channels<\/a><\/li><li><a href=\"#creating-interactive-content\">Creating Interactive Content<\/a><\/li><\/ul>\n\n\n\n<p>If you\u2019re setting yourself up for success in real estate this year, we\u2019re sure a social media plan is on top of your to-do list. An essential part of reaching out to your target audiences and establishing your personal brand, understanding social media can take your career places &#8211; and all agents want that.<\/p>\n\n\n\n<p>For a refresher on social media for realtors, check out our <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.bayut.com\/agentportal\/ace-social-media-as-a-real-estate-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-depth guide<\/a> on the topic. We also have an interactive session on social media at <a href=\"https:\/\/www.bayut.com\/academy\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Bayut Academy<\/a>, our in-house workshop series.<\/p>\n\n\n\n<p>Let\u2019s now explore the social media trends that could make capturing your audience&#8217;s attention in 2022!<\/p>\n\n\n\n<h2 id=\"post-short-videos\"><strong>Post Short Videos<\/strong><\/h2>\n\n\n\n<p>With attention spans getting shorter (at 8.25 seconds, lower than that of a goldfish), creating short videos on Instagram (or Reels) and TikTok videos about your latest listings or your skills can help boost your popularity quite a bit.<\/p>\n\n\n\n<p>In September 2021, TikTok was reported to have one billion users &#8211; making it <strong>the<\/strong> platform to use if you\u2019re looking to increase your exposure online.&nbsp;<\/p>\n\n\n\n<p>To create a TikTok video, all you need to do is:<\/p>\n\n\n\n<ul><li>Download the TikTok app from the App Store or Google Play Store<\/li><li>Open the app and click on the + button in the centre, then opt to upload a few small video clips&nbsp;<\/li><li>Select the audio you\u2019d like to use. You can either use the audios available on TikTok or use the audio that is already on your videos.<\/li><\/ul>\n\n\n\n<p>Tiktok automatically \u2018stitches\u2019, or syncs the videos with your chosen audio to create shareable videos.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"640\" src=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-A-21-02-1024x640.jpg\" alt=\"tiktok app\" class=\"wp-image-10237\" srcset=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-A-21-02-1024x640.jpg 1024w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-A-21-02-300x188.jpg 300w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-A-21-02-768x480.jpg 768w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-A-21-02-640x400.jpg 640w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-A-21-02.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>The + button at the center of the app is where you start your content journey on TikTok<\/em><\/figcaption><\/figure>\n\n\n\n<p>Upload your TikTok and add hashtags like #ForYou and #Dubai with the caption. These hashtags can help your video feature on the \u201cFOR YOU\u201d page of TikTok.<\/p>\n\n\n\n<p>You can then save this video to your phone and upload it onto Instagram Reels. Instagram allows users to upload 15, 30 and 60-second videos, so go ahead and get creative.&nbsp;<\/p>\n\n\n\n<p>Create short videos about your latest property listings, or share information about the UAE property market. You could also create informative videos on buying properties for first-time buyers in the country.&nbsp;<\/p>\n\n\n\n<h2 id=\"using-multiple-channels\"><strong>Use Multiple Channels<\/strong><\/h2>\n\n\n\n<p>A rookie mistake is focusing on one social media platform and ignoring the rest. We recommend an \u201comnichannel\u201d approach; where you stay active on multiple platforms. This gives you an opportunity to figure out which platforms help connect with your customer better.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"640\" src=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-F-21-02-1024x640.jpg\" alt=\"social media omnichannel approach\" class=\"wp-image-10243\" srcset=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-F-21-02-1024x640.jpg 1024w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-F-21-02-300x188.jpg 300w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-F-21-02-768x480.jpg 768w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-F-21-02-640x400.jpg 640w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-F-21-02.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For example, in the UAE, you can find families and first-time homebuyers on Facebook and Instagram. LinkedIn is a great tool to connect with professionals and international investors, while Saudi investors are known to be active on Snapchat. This always depends on how well you understand your target audiences.<\/p>\n\n\n\n<h2 id=\"analyse-your-performance\"><strong>Analyse Your Performance<\/strong><\/h2>\n\n\n\n<p>Following our earlier point, experimenting with different channels and finding out which ones work involves analysing the ones that work. You can do this using the <strong>insights<\/strong> tools available on each platform.&nbsp;<\/p>\n\n\n\n<p>For example, Facebook and Instagram show you impressions, reach and saves per post (again, this feature is available exclusively on Business accounts).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"640\" src=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-G-21-02-1024x640.jpg\" alt=\"analysing your trends\" class=\"wp-image-10244\" srcset=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-G-21-02-1024x640.jpg 1024w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-G-21-02-300x188.jpg 300w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-G-21-02-768x480.jpg 768w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-G-21-02-640x400.jpg 640w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-G-21-02.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>How do your audiences react to your content on each platform?<\/em><\/figcaption><\/figure>\n\n\n\n<p>You can find out which posts perform better (and which ones don\u2019t) using these insights.&nbsp;<\/p>\n\n\n\n<p>Twitter, TikTok and LinkedIn have similar tools that let you see the views per post.<\/p>\n\n\n\n<ul><li>On Twitter, you can click on \u201cView Tweet Activity\u201d under your tweet to see how many people have seen it and the number of profile visits from your tweet&nbsp;<\/li><li>TikTok shows you the number of views on your videos right on your profile. On visiting your own profile, you can see the performance of each TikTok<\/li><li>Available on LinkedIn business accounts, you can see how well your post has performed using statistics such as impressions, views, clicks and more.&nbsp;<\/li><\/ul>\n\n\n\n<p>Try auditing your accounts monthly to understand your social media performance better. You can also commit to a quarterly audit to see the long term growth of your content.&nbsp;<\/p>\n\n\n\n<h2 id=\"creating-interactive-content\"><strong>Create Interactive Content<\/strong><\/h2>\n\n\n\n<p>Create content that makes your audiences want to engage with your content. Apart from writing captions with questions and asking for opinions, you can use tools like polls and quizzes on Instagram stories to have your audiences interact with your content, making your account memorable.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"640\" src=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-I-21-02-1024x640.jpg\" alt=\"interactive content\" class=\"wp-image-10245\" srcset=\"https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-I-21-02-1024x640.jpg 1024w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-I-21-02-300x188.jpg 300w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-I-21-02-768x480.jpg 768w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-I-21-02-640x400.jpg 640w, https:\/\/www.bayut.com\/agentportal\/wp-content\/uploads\/2022\/02\/Social-media-for-real-estate-agents-2022-I-21-02.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Likes and comments are a sign of your audiences engaging with your content<\/em><\/figcaption><\/figure>\n\n\n\n<p>Here are a few ways you can take a step closer to your audiences:<\/p>\n\n\n\n<h3><strong><em>Quizzes<\/em><\/strong><\/h3>\n\n\n\n<p> Instagram Stories offer a \u2018quiz\u2019 sticker, where you can post questions and viewers can fill in their answers. Post enticing questions that can give you the answers you need, such as:&nbsp;<\/p>\n\n\n\n<p><em>What do you know about mortgages?<\/em><em><br><\/em><em>Where is your dream home\u2019s location in Dubai? <\/em><em><br><\/em><em>What do you look for when a home in Dubai?<\/em><\/p>\n\n\n\n<p>Another post idea is having a side-by-side picture of two properties and a poll sticker asking viewers which one they would choose. Although it seems like a simple poll, it can help boost your profile\u2019s engagement.&nbsp;<\/p>\n\n\n\n<h3><strong><em>User-Generated Content<\/em><\/strong><\/h3>\n\n\n\n<p>Do you have a nice agent review on Bayut you\u2019d like to show off? Or a 5-star review on Facebook? Why not post about it on social media? This type of content is generated from your users, and it is a great way to highlight your skills.&nbsp;<\/p>\n\n\n\n<p>Other ideas include reposting content your account is tagged in. Acknowledging other people goes a long way.&nbsp;<\/p>\n\n\n\n<p>Social media is ever-changing, which is why being on top of the latest trends can boost your account\u2019s popularity. For an easier start on creating content, you can check out our <a href=\"https:\/\/www.bayut.com\/agentportal\/social-media-starterpack-for-real-estate-agents\/\">social media templates for realtors<\/a>, to access a series of templates that can help your streamline your work.<\/p>\n\n\n\n<p> Stay tuned to our <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.bayut.com\/agentportal\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Corner<\/a> to stay updated on ways you can take your real estate career forward. You can also join us for our in-depth workshops at <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.bayut.com\/academy\" target=\"_blank\" rel=\"noreferrer noopener\">Bayut Academy <\/a>to take your skills to the next level!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re sharing some high-impact ideas for real estate agents to amplify your content on social media and reach out to potential clients. <\/p>\n","protected":false},"author":7,"featured_media":10246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[370],"tags":[448],"category_group":[],"yst_prominent_words":[67,229],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Trends for 2024: The Real Estate Version<\/title>\n<meta name=\"description\" content=\"We&#039;re sharing some high-impact ideas for real estate 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