The Vision of Aldua'a holdings is to become the leading property development, advisory and real estate Investment Company is UAE. They aim to maximize their shareholders value and clients wealth & satisfaction in Accordance with Islamic Laws and high professional services. Since Their inception in 2007, their mission is to identify new, value-added real estate investment opportunities: Offer innovative investment products and consultancy to their clients; develop mutually beneficial relationships with their business partners; provide inspiring working environment to their staff.

From first major project called Aldua'a Marina, a 3B+G+24 odd story project at Dubai Marina, Aldua'a Holdings is enjoying remarkable growth and progress. This project was sold only in 60 days due to their values of integrity, innovation, client services, concept to market, team spirit and professional behavior. This was the sucess that provoked the idea to have a separate division for sales and marketing instead of outsourcing sales and marketing talents. The in-house division should not only concentrate on the marketing and sales of projects launched Al Dua'a Holdings, but also sale selected projects from other well known developers as well.