E-TQM College - (Private)
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The objectives set by the e-TQM College are to continuously Research and Develop modern learning approaches and methods. To be the e-Learning provider of choice in The Middle East. To be the catalyst for the Growth and Development of Excellence in e-Education and Learning. To be the College of choice for the Growth and Development of Quality Management knowledge and its application in The Middle East. To encourage the growth of scientific research and knowledge dissemination in The Middle East. To actively participate in the development of The Middle East Region’s Competitiveness by playing a wider role.
The approach adopted is through developing pioneering, up to date and relevant courses and programs by applying equal opportunity policies and practices. Interest in Total Quality Management continues to grow un-relentlessly throughout the globe. Indeed, TQM is not considered just as a powerful concept for driving the improvement of processes and operations in organizations, in the private or public sectors, but it is more and more accepted as a key driver for ensuring organizational competitiveness and the sustainability of corporate performance. From East to West, North to South, and the uptake of TQM at policy level to help countries build the competitiveness of their industries has been astounding.
There has been an upsurge for instance in the number of national Quality Award Schemes such as The Malcolm Bald ridge National Quality Award (MBNQA), introduced to stimulate continuous improvement, to encourage the transfer of best practices and to guide the growth and development of excellence in organizations so that they are fit to compete at a global and international level. More confidence and encouragement to stress on the importance of TQM and its viability as a serious management concept were received by the amount of evidence which is in the public domain and which demonstrates without the shadow of any doubt that TQM does pay off and that it can ensure performance sustainability.
Other studies also have found that organizations receiving quality awards show long-lasting improvements. For example, Vinod Singhal of the Georgia Institute of Technology and Kevin Hendricks of the University of Western Ontario studied 600 publicly traded firms that have won quality awards, including the Baldridge. The five-year study showed these firms improved in many areas including stock price return, operating income and sales. As, the classic saying goes: “Quality has to be learnt before it gets applied”. Spreading the awareness of TQM, its practice and the leveraging from it is a task that has to be taken extremely seriously. We have over the last 10 years or so witnessed an upsurge in the number of specialist education programs being offered in the field of TQM.
There are 100s of books being published every year, 1000s of journals and periodicals and a huge number of conferences and seminars being offered throughout the year in all corners of the globe. Unfortunately, as commendable as these immense initiatives can be, we are yet to reach the masses and to ensure that TQM is pervasive in every society, at every level and applied by every organization. The disparity between nations on world competitiveness is clear and obvious. The discrepancy in the levels of product and service quality is alarming and the level of commitment and application of the TQM concepts themselves differs hugely amongst sectors, organizations, and countries.
If we take the Arab World as an important geography for instance, with over 320 Million people, the knowledge on TQM is poor and most of the countries in this region are really poorly equipped to compete at an international level, in a global economy. The consequential challenge is therefore huge and the tasks ahead are very daunting. Not only do organizations operating in both the public and private sectors need to be nurtured and mentored so that they can benefit from the power of TQM, there is an urgent need however to create awareness and education at all levels on the meaning of TQM and its usefulness, hence the vision of creating the e-TQM College, in the first place.
The idea for setting up the e-TQM College was first conceived within Dubai Police. Dubai Police has, over the last 10 years or so, taken lead in not only applying TQM principles in policing and support activities but has also been extremely proactive in sharing its humble but effective experience with quality implementation with other police forces in the Arab World. The level of passion, enthusiasm, and belief related to the importance of TQM within Dubai Police’s leadership team has encouraged them to launch a newsletter which is edited within the TQM department and which is published and distributed throughout the Arab World on a regular basis.
The response to this initiative was overwhelming, the initial printing run was 5000 copies, which got increased to 10,000 copies and the demand for more copies was still overwhelming. People were still thirsty and avid to know more about TQM generally speaking and in the context of policing more specifically. In response to this popular demand, came the idea of setting up an online College for supporting the growth of quality in policing and to use the College as a vehicle for spreading the awareness and education of quality in the Arab World. The idea was suggested by the Director General of Dubai Police’s TQM department and with the support of the Commander in Chief of Dubai Police, H.E Lt General Dhahi Khalfan Tamim the idea was presented to H.H Sheikh Mohammed Bin Rashid who, on the 29th December 2001 gave a specific instruction on the setting up of the eTQM College which then got launched on the 29th September 2002 by official inauguration from His Highness.
The e-TQM College aims to cater for the needs of learners regardless of age, gender, position or already accumulated knowledge and education standards. Using the expression ‘learning from cradle to grave’, the e-TQM College will provide continuous, progressive education and learning at all levels. By seeking to make learning appropriate and relevant, the e-TQM College has designed ladders of progression with milestones to reflect maturity levels and assimilated outcomes. By focusing on the needs of corporate employer organizations, the e-TQM College has designed professional and vocational programs specifically catering for the development of individuals working in specific industry sectors, to enable them to become competent and discharge the expected tasks confidently and with a positive impact.
By not forgetting the importance of individual ‘life long learning needs’, the e-TQM College offers all of its professional (vocational) programs through certification routes so that individual learners can progress with their career paths and can have their knowledge recognized. By cascading the philosophy of Life Long Learning at all levels, the e-TQM College has introduced a model for the development of executive managers to truly reflect that learning is progressive regardless of position and status. The virtual Executive Club is the specially designed hub that caters for the needs of executives. Learning in this instance comes through regular inputs with a sophisticated approach to program design and development that blends technology with self- study to reflect the needs of executives and to deal with the constraints they have in terms of time allocation for self-study and research.
By adopting a philosophy that relies on a blended approach that combines self learning, online learning and traditional physical classroom in a synchronous manner through faculty support. By cleverly designing various approaches to learner assessment, the e-TQM College has in place the mechanism for ensuring that e-learning is effective, countable and that knowledge is assimilated in the right way. Ranging from online assessment, classroom based assessment and regular, on-going informal assessment through the Learner LogBook (LLB), the Learner Assimilation Record (LAR) for executives, the e-TQM College has powerful monitoring processes to encourage learners to take responsibility for their learning and to ensure that the ‘passive’ attitude is prevented as far as practically possible.
By backing e-learning with virtual support in the form of virtual e-professors and e-advisors both learners at the lower level and executives can be reassured that access to expert advice is readily available all the time and obstacles can be removed to allow them to enjoy their learning journeys and to focus on assimilation and understanding the meaning of concepts and principles without any disruption. The e-TQM College has taken a leading role in influencing governmental stances on quality and its role in society. It has led many initiatives to ensure that quality awareness, education and the dissemination of appropriate knowledge can flourish and reach out at all levels within the Arab World by joining forces with the International Academy for Quality (IAQ).
By working with eminent gurus and experts to draft the Burj Al Arab Quality Declaration, a document that is based on 12 areas of focus for the 21st century, all relevant to the Arab World and the challenges it faces. This important declaration has been endorsed by the Government and Dubai, the first country in the Arab World to sign on to the 12 principles as a list of challenges worth pursuing. By supporting the 12 principles of Burj Al Arab and creating awareness on their importance through organizing a series of high level seminars and workshops under the theme 3Ts (Total Transformational Thinking). By effecting the implementation of Burj Al Arab Declaration to position quality and excellence at the heart of all organizational endeavors in both the public and private sectors, through the launch of the Customer Centricity theme and conference.
By emphasizing the importance of leadership as it is stated in Burj Al Arab Declaration (recommendations 1 and 2) and announcing the launch of the Feigenbaum Leadership Excellence Award. This prestigious award bears the name of an eminent guru who has played a significant role in the birth of the quality movement in Japan and whose book on Total Quality Control (first published in 1951) has helped transform Japan. The Feigenbaum Leadership Excellence award is offered through 4 categories including: Women Leaders, Rising Stars, Accomplished Leaders, And Exceptional Leaders. By setting up the Juran Chair in TQM, the first chair of its kind in the Arab World and the first one that bears the name of Juran (the father of the quality movement in the World) in the World.
The role of the Chair is to encourage the education, knowledge dissemination, and exchange throughout the Arab World, through research and scholarly activity. The e-TQM College with its quest for fulfilling its mission and key objectives in the Arab World, has embarked on the process of establishing international credibility, recognition and affiliation in order to ensure that it can benefit from global expertise and have its philosophy, approach and strategy vetted and validated at the highest level possible. The e-TQM College is the first learning institution in the Arab World that has been granted membership of the European Foundation for Total Quality Management (EFQM) in Brussels.
The e-TQM College is also the first learning institution outside Europe to be granted membership of the British Quality Foundation (BQF). The e-TQM College has gained the support and the approval of the International Academy for Quality (IAQ) on its efforts to spread the quality message in the Arab World. The e-TQM College has signed a Memorandum of Understanding with the European Centre for TQM (University of Bradford) a premier centre for research and teaching excellence in Europe. The e-TQM College is closely associated with the European Universities Network for TQM (EUN-TQM) a consortium of European Universities that specialize in TQM education.
The e-TQM College is affiliated with the Global Education Network (Community of Practice) in the field of Quality in Education. The e-TQM College is planning to apply for accreditation to the EQUIS Standard (Education Quality Improvement System) a prestigious standard administered by the European Foundation for Management Development (EFMD).
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