A popular landmark on Dubai's shopping map, the Holiday Centre represents Al Fahim Group's formal entry into mainstream retailing and the shopping mall sector. The Holiday Centre also comprises of an Office Tower with over 80 local and international companies, Residential Tower with over 220 furnished apartments, Crowne Plaza Hotel with over 400 rooms and suites as well as banqueting and conference facilities.

Ideally located at the intersection between Dubai and Jebel Ali on Sheikh Zayed Road, the prestigious Holiday Centre offers the discerning shopper an exciting selection of international boutiques and branded shops, a world of style under one exclusive roof. To add further convenience for visitors, the dynamic Holiday Centre also hosts a variety of food halls, a supermarket and a continental-style coffee shop with its own catering facilities. Hailed as a shopping destination that will further enhance Dubai's position as the shopping centre of the Middle East, the Holiday Centre is a family treasure island with it's bountiful array of unique shops whose windows reflect a vibrant sparkle of refreshingly new designs and fashions from across the world.

The Holiday Centre comprises of two floors, lined with one famous boutique after another, jewelery and watch showrooms, sports shops, home gadgets, music, exotic flowers etc. The Mall also has coffee shops and hair & beauty salons. Luxuriously appointed, the Holiday Centre offers wide spacious walkways and a relaxing environment that makes it a pleasure to shop in and explore. There is also a large exhibition area designed to hold cultural activities, promotions, entertainment and special events.